TIMBERLAND ‘ESCAPE THE CITY’

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TIMBERLAND ‘ESCAPE THE CITY’

TIMBERLAND INVITES YOU TO ‘ESCAPE THE CITY’ OR TAKE IT ‘HARBORSIDE’ AT EXCLUSIVE SEASON COLLECTION LAUNCH

 

Dubai: Timberland, the world’s leading outdoor fashion brand, hosted the brand’s first Dubai catwalk event in the region to launch its Spring Summer 2014 collection.

The event, which took place on Wednesday evening, saw Cabana in The Address Dubai Mall transformed into a contemporary haven for the outdoorsy and active, reflecting the laid-back authentic style Timberland is renowned for.

Embodying over 40 years of ‘Best Then. Better Now’, The Spring Summer 2014 collection continues the Timberland tradition of weaving together the best of the old and the new. Authentic outdoor classics, mixed with updated collections, innovative styles and original colours.

At the event, models showcased thirty looks from the new collection whilst strolling down a poolside catwalk made of timber crates. Guests were invited to find out if their summer style is more ‘Escape the City’ or ‘Harborside lifestyle’ at a one-night only pop-up shop. Entertainment was provided by the exciting new sounds of Dubai’s music scene heavyweights, Bull Funk Zoo and DJ Soul Ninja.

Before the show, competition winners from MyFashDiary.com and Al Arabiya FM, Virgin Radio and Dubai 92 were invited to join bloggers for a tweet up and private styling session hosted by fashion icon and MyFashDiary.com founder, Tala Samman.

Mohammad Baker, Deputy Chairman, Sun & Sand Sports commented: “We are thrilled with the success of our first Timberland fashion show in Dubai, which showcased the compelling mix of iconic classics and fresh designs that our Timberland stores offer customers across the GCC.  From the apparel line through to footwear, the collection’s vibrant colour palette and natural materials are ideal for an active outdoor lifestyle enjoying the Gulf summer ocean-side days and modern urban city living.”

Tala Samman, Founder and blogger, MyFashDiary.com, commented: “I was thrilled to be asked to be a part of Timberland’s Spring Summer 2014 show.  There is almost nothing that a Timberland boot can’t be paired with to look effortlessly cool and I love Timberland’s laid back style, which re-defines contemporary and relevant with every new collection whilst staying true to the brand’s outdoor roots.”

The Spring Summer 2014 collection is available across Timberland’s 13 mono stores present in the GCC’s major shopping malls, and also available within select Sun & Sand Sports stores.

-Ends-

Photo captions:

 

Image 1 – Models showcase key pieces from the Timberland SS14 collection in fashion show finale

 

Image 2 – (from L-R)

Model 1 wears: Bayview Leather Blazer, Stripe Madras Shirt, Bayfield Twill Cargo Pant, Earthkeepers® Bradstreet Plain Toe Chukka

Model 2 wears: Leather Biker Jacket Red, Regular Check Shirt, Stetch Chino Short Oxford Tan, Earthkeepers® Savin Hill Chelsea

Model 3 wears: Stratham Leather Bomber Jacket, Mix Media Henley, Ellsworth Straight Denim, Timberland® Icon 6„ Premium Boot

 

Image 3 – Model wears: Earthkeeper Quilted Jacket, Slim Stretch Oxford Shirt, Regular Fit Chino, Earthkeepers® Deering 6“ Boot

 

Image 4 – Model wears: Long Nylon Parka Jacket, Earthkeeper Striped V-neck, Skinny Fit Denim, Earthkeepers® Classic Boat Unlined Boat Shoe

 

Image 5, Tweet up and private styling session (from L-R) –

Male model wears: Linen Claremont Shirt, Cordura Cargo Short

Female model wears: Earthkeeper Stretch Summer Dress

Habiba Basiony wears: Regular Check Shirt, Regular Fit Chinos

Tala Samman wears: Earthkeeper Stretch Summer Dress

 

For further information, please contact:

Sun&SandSports@fourcommunications.com

Joanna Robertson, Four Communications    +971 55 980 6697

Ghali Houri, Four Communications                +971 55 980 6698

Notes to Editors:

 About Timberland® 

Timberland®, a wholly owned subsidiary of VF Corporation, is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland® markets products under the Timberland®, Timberland PRO®, Mountain Athletics®, and Timberland Boot Company® brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. Timberland’s dedication to making quality products is matched by the company’s commitment to “doing well and doing good\” — building powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work.  To learn more about Timberland, please visit www.timberland.com.

Strategic partnership with Sun & Sand Sports L.L.C
In 1999, Timberland® launched in the Middle East under the umbrella of regional retailer Sun & Sand Sports. Currently, there are 13 mono stores present in the region’s major shopping malls across the Middle East in;

  1. U.A.E.
  2. Kingdom of Saudi Arabia
  3. Bahrain
  4. Qatar
  5. Kuwait

Timberland® is also retailed as shop-in-shop concepts within select Sun & Sand Sports stores across the GCC. The total currently retail G.L.A. for Timberland® is over 32,000 sq ft.

About GMG:

Gulf Marketing Group is a UAE-based holding company with operations in retail, commercial, industrial, education, healthcare & pharmacies, real estate & service oriented projects.  Established in 1978, it has grown to become one of the region’s leading businesses in many of its sectors.