THIS SUMMER, LOSE YOURSELF IN EUROPE’S MOST EXHILARATING CITIES
WITH THE ‘DAY TRIP TO CHIC’ CAMPAIGN BY CHIC OUTLET SHOPPING® –
IN COLLABORATION WITH MARTONE CYCLING CO.
Europe: the grande dame of the global stage. Steeped in class and culture,
its cities are full of stories. Like novels waiting to be read.
Dip in and out of the narrative depending on where your mood takes you. Maybe that means getting on a bicycle and bumping along cobbled streets that have stood for centuries, standing face to face with some of the world’s most famous art, shopping the crème de la crème of European designers, or ordering the best steak you’ve ever had in that secret restaurant off the beaten track that only the locals know about. Europe never disappoints and we think that merits a pretty spectacular celebration – so from 1 May to 31 August, the Collection of Chic Outlet Shopping® Villagesis hosting a big hurrah for everything that makes Europe so extraordinary with the ‘Day Trip to Chic’ summer campaign.
Do Europe in a day with the finest and most sought-after brands
with a celebration of the world’s best-dressed continent.
Those who love fashion have always flocked to Europe to fill their wardrobes with the world’s most exquisite brands – and you’ll find the best of the world’s fashion capitals in one place at the Chic Outlet Shopping® Villages – just as perfectly packaged, just as sought-after, but with savings of up to 60% on the recommended retail price. It’s time to book our version of a tour round Europe: representing the best of British, we have everything from the ethereal and romantic Temperley London to the punky, sexy, Vivienne Westwood. Immerse yourself in Italy’s king of knitwear, Missoni and Belgian-born Diane von Furstenberg, the goddess of the wrap dress. French brands will take you from the impeccable tailoring and elegance of Yves Saint Laurent to the artistry of kitchenware brand Le Creuset. With a wealth of extraordinary names, Chic Outlet Shopping® is celebrating the glorious heritage and scintillating future of the best-dressed continent with a series of exciting events.
“Our Day Trip to Chic summer campaign highlights the very best of Europe – that melting pot of culture, architecture, fine food and, of course, unrivalled luxury shopping. The Chic Outlet Shopping® Villages will be hosting a curated programme of events that celebrate the modernity, the heritage, the variety and the sheer personality of the continent. It promises to be tremendously exciting and I am delighted that the stylish and revered Martone Cycling Co will be our partner in the campaign.”
Desirée Bollier, Chief Executive – Value Retail Management,
creator and operator of the Chic Outlet Shopping® Villages
Bicycles are the stylish way to get around town, which is why Chic Outlet Shopping® has joined forces with Martone Cycling Company, created by Brazilian bicycle-lover, Lorenzo Martone for the ‘Day Trip to Chic’ campaign. Vibrant and with vintage finesse, these bikes are fashion favourites. Just ask Karl Lagerfeld, who loves them so much he bought two. These bicycles, described “as the coolest ever” by the Huffington Post, will act as inspiration for a series of conceptual sculptures across the Collection of Villages in Europe. They’re the perfect match for the sense of freedom and exploration you get with a Chic Outlet Shopping® experience.
“Not only is cycling the most healthy and enjoyable way to explore in the city, but right now it is certainly the most stylish, too. We look forward to sharing the pleasure of cycling with international guests to the Chic Outlet Shopping® Villages this summer.” Lorenzo Martone, founder – Martone Cycling Co.
In support of this summer’s campaign, Chic Outlet Shopping® is offering guests an opportunity to experience the thrill of discovering a new city from the inside out with nine exclusive digital city guides available from ChicOutletShopping.com. Highlighting the chicest locations in the most vibrant cities closest to the Chic Outlet Shopping® Villages, the digital maps will be indispensable companions for the urban explorer looking for the latest in music, fashion, art, architecture and gastronomy.
To discover more about ‘Day Trip to Chic’ events, visit ChicOutletShopping.com
Discover ‘Day Trip to Chic’ at the Chic Outlet Shopping® Villages in Europe:
An hour from London and close to the hallowed spires of Oxford, Bicester Village will be going all out with its ‘Best of British’ celebration. The fifth annual British Designers’ Collective pop-up boutique, opening on 21 May, will show off the work of the hottest talent on the British fashion scene and at the Royal Academy of Art. Britannia will also be ruling the restaurants and cafés with the finest British food you could expect.
Just outside Dublin, in the heart of racing country, Kildare Village is joining forces with the incredible Solomon Fine Art Gallery to throw a party, Irish-style, with its ‘Best of Irish Sculpture’ exhibition from May to August, and Irish menus in the Village’s restaurants during July and August.
Decadence, drama and serious fashion pedigree is Milan’s DNA and you’ll find Fidenza Village located right outside the world’s fashion hub. The Village is teaming up with the Altagamma Foundation to rejoice in a culture where shopping is sport, eating is life and love is everywhere. They’ve also put together a spectacular VIP package for two, which includes a luxury shopping experience at Fidenza Village, a trip to Milan, a visit to the Cantina of the star restaurant Antica Corte Pallavicina and a bike tour on the towpath of the river, accompanied by a chef who will cook a delicious lunch during the trip.
Less than an hour away from Paris, a city as rich in romance as it is in legendary fashion houses, La Vallée Village, in partnership with French publishing house La Martinière, is exhibiting the best of France’s luxury and everyday objects, as celebrated in the book Objets Estampilles France.
This summer Las Rozas Village,located near the electrifying energy of Madrid, invites guests to discover an explosion of chic activities: in the Best of Europe Heritage, the Village celebrates with a tribute to iconic fashion brands from Spain, Italy and France, as well as themed fashion, gastronomy, music and art experiences taking place on the Summer Terrace, and an on-trend touch with the Martone bicycle pop-up.
From June to August, La Roca Village, a hop, skip and a jump from the Gaudí-laden, gastronomic heaven that is Barcelona, will be rousing a Mediterranean storm around the most exciting up and coming Spanish designers by playing host to the Barcelona Designers’ Collective pop-up boutique, opening in July.
Brussels is a thriving, cosmopolitan metropolis that also happens to knock it out of the park when it comes to chocolate. Maasmechelen Village will be throwing its hat into the ring with its ‘Best of Belgium’-themed celebration of pop-up boutiques, art, food, music and fashion, all laced with a magical dusting of surrealism.
About Chic Outlet Shopping®
Chic Outlet Shopping® is a unique concept in outlet shopping created by Value Retail, the only company to specialise exclusively in the development and operation of luxury outlet shopping destinations, the Collection of Chic Outlet Shopping® Villages. The Villages offer the previous seasons’ collections of leading luxury fashion and lifestyle brands with savings of up to 60%, and sometimes more, on the recommended retail price, all year round. Within easy reach of some of Europe’s favourite gateway cities – London, Dublin, Paris, Madrid, Barcelona, Milan, Bologna, Brussels, Antwerp, Cologne, Frankfurt, Munich, and in May 2014 Suzhou in China – the Villages are defined by high fashion, superior service and hospitality, a calendar of celebrated events, and exceptional value for money. Located in regions of cultural and historic renown, the Villages have become international tourist destinations in their own right. Value Retail’s new venture – Value Retail China – to bring the distinctive Chic Outlet Shopping® concept to China will see the first Village – Suzhou Village™ – located in historic Suzhou, 50 miles west of Shanghai. As with other members of the Collection, Suzhou Village™ will be defined by its offer of international luxury fashion and lifestyle brands, together with an exceptional level of service.
About Martone Cycling Co.
The Martone Cycling Co. is a fashion and design driven bicycle brand founded by Lorenzo Martone. Nicknamed MCC, the company designs city bikes aimed at 21st century, style-conscious folk. Every Martone bike has the distinct signature of a red chain; a not-so-discreet wink at the fashion world. A specially designed basket is built into each handle bar, making it easy to tote everyday essentials. Brazilian-born New Yorker Martone worked closely with a design team in Europe and Taiwan to create his contemporary take on city bikes. Available in two models – one for men, and one for women – and six colours, the bikes are named after Lorenzo’s many international addresses: Mercer, Gramercy, Greenwich, Saint Germain, Real and Chelsea.