introduces Vie Fitness

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By BNME introduces highly sought-after Australian fitness brand, Vie Fitness, to its online collection introduces Vie Fitness

Dubai: GCC based online workout wardrobe boutique,, is a platform that offers the most stylish, on-trend and highest quality workout brands from around the world. is continuously expanding its collection with brands that are making an impact on the fitness world globally, ensuring these are easily, and quickly delivered to women around the Gulf.

The newest brand to be added to’s offerings is Vie Active, which comes straight from beautiful Bondi Beach, Australia. As Australia’s premium, high-performance fitness fashion brand, Vie Active has created the perfect balance between uber-cool Australian style and high quality, technologically advanced pieces, offering chic, modern design, fun prints, on-trend colour palettes and quick-dry, moisture-wicking and anti-microbacterial performance fabrics.

Please see below for selection of our favourite pieces from the latest, Vie Active collection, which are both flattering and functional:

The Lori 2.0 Zippered Sports Bra in Brown or Black Leopard Print, (AED 319), is a workout wardrobe essential. This bold sports bra features a front scuba zipper, a stylish ruched front design and a comfortable racer back which offers full support and total range of motion. The unique F3 sweat-wicking compression fabric is designed to keep you cool, dry and comfortable during workouts, while the deep under band at the bust offers additional support and comfort.

The Ali Compression Leggings in Black Leopard (AED 579), have a second-skin feel, utilising the highest quality compression fabric to offer you the thinnest thighs and sexiest butt possible! The medium rise waist and full gusset ensures ultimate comfort, while the little hidden pocket is perfect to hold your workout essentials.

The Maya Scoop Tank Top in Ocean Blue (AED 319) is a workout must-have! The minimalist tailoring, deeply-scooped neckline and longer, hip-skimming length offers a flattering silhouette while the lightweight single jersey Merino Perform fabric offers anti-bacterial, quick drying comfort during your workout.

The Alice Run Shorts, available in black and brown leopard print, (AED 359) are perfect for your daily run. The silky merino blend fabric and flat seams will ensure inner-thigh chaffing during your run is a thing of the past, while the wide waistband in moisture-wicking, cooling compression fabric will help to enhance your breathing and create a slimmer waist effect.

The best selling, eye catching Rockell Compression Leggings in Brown Leopard print, (AED 549) will ensure all eyes are on you during your daily run, gym routine or yoga session. Made using the highest quality compression fabric, which, will nip, tuck and lift your legs and butt in all the right places, these leggings are designed to maximise your performance while keeping you looking stylish. The flat seams, medium rise waist and full gusset offer total comfort while the F3 sweat-wicking compression fabric will keep you cool and dry during your workout.

The Libby Hoodie in Brown Leopard (AED 799) is the ultimate in pre or post workout chic. The statement pockets, contrast paneling and full zip front is the perfect accessory to keep you cosy, while, the merino-blend fabric with anti-microbial and moisture wicking performance will have you feeling comfortable all day long.

All items can be found on sale with GCC wide delivery at, as well at a number of studios and outlets across Dubai.


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What makes Vie Active such a sought-after fitness brand? 

  • The Merino Difference: Using luxuriously soft, superfine Merino wool, Vie Active’s pieces provide the highest level of comfort, breathability and moisture management for the fitness obsessed. The merino fibre absorbs 35% of it’s dry weight in moisture vapour, pulling moisture off of the skin ensuring that you stay warm when it’s cold, and cool when it’s hot! The natural elasticity of merino wool also means that it stretches with the wearer, allowing less chance of it losing its shape.
  • F3 Supplex: Vie Active’s Fr Supplex fabric offers the wearers the feel of cotton with the performance benefits of advanced fibre technology, creating a firm, breathable hold against your body while still remaining soft and comfortable.
  • F3 Compression: Vie Active’s breathable, moisture-wicking F3 Compression technology keeps you cool, dry and comfortable whether being worn for any intense fitness activity from swimming to running. The compression also offers the ultimate slimming and lifting enhancements where you need it most, for the illusion of a perky bust, thinner thighs and a tighter bottom.
  • Vie Active Design and Fit: All the designs of Vie Active products flatter the human form without compromising on function while the carefully stitched flat seams minimize itching and chafing for maximum comfort.


About The Hot Box Kit :

The Hot Box Kit was launched when exercise-crazy, Hannah Swales moved to Dubai and discovered a serious lack of stylish workout gear in the region. She decided to create an online platform where some of the most desired, top quality exercise attire from around the globe could be available to women in the region at fair prices. The Hot Box Kit’s manifesto states:

  • We want women to dream big and live big
  • No half measures, no excuses, its all about grabbing the bull by the horns and absolutely going for it!!
  • Inspiring people to live their best lives possible. Being honest, kind and helpful to others along the way
  • We want the women of the world to look after themselves first so that from there they have the resources to be able to pass on their knowledge and passion for generations to come

Let’s not stay small, let us all become big, shiny and bright

For more information visit or contact +971 50 852 4295.




Natasha Hatherall| Shaye Ueckermann