Damas Launches Solana Diamond Brand

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Damas Launches Solana Diamond Brand

 Damas Launches Solana Diamond Brand

Dubai-UAE: Damas, the Middle East’s leading jewellery and watch retailer, has announced the launch of a new diamond collection named Solana, which centres around gorgeous yellow diamonds.

Yellow diamonds are a quintessential symbol of status and wealth which has been recognized and celebrated as such for centuries. To reward the generation of women that continuously strives to achieve with the captivating beauty of these precious stones, Damas introduces a unique jewellery creation of yellow diamonds set into 18K gold that ensures its customers will shine at every occasion.

The new Solana collection is inspired directly from the brightness and warmth of the sun which is pictured in the name translating into “sunny spot” in Spanish.  The designs with their sparkling features invite women to celebrate their accomplishments and to ‘keep rising’ with Solana, which is also the key theme of the advertising campaign that accompanies the range.

Solana offers a wide array of rings, necklaces and earrings crafted to perfection with the aim to accentuate the beautiful natural yellow colour of the diamonds. The collection is now available from AED 10,700 at selected Damas stores throughout the GCC.

Kevin Ryan, Retail Director at Damas, commented: “Solana is an extremely elegant collection with each innovative piece featuring dramatic cluster formations of yellow diamonds in combination with premium white diamonds. We are delighted to launch the Solana collection and hope that it inspires all women to keep rising with Damas.”




About Damas:

Damas is the leading luxury jewellery and watch retailer in the Middle East. Since its inception in 1907, the brand has been setting the standards in their trade by providing unmatched quality, luxury and glamour with an air of Middle Eastern mystique.

The company has grown from a UAE-based retailer into a global brand name, with a large portfolio of renowned global luxury brands including Graff Diamonds, Garrard, Roberto Coin, Mikimoto, Paspaley, Forevermark, Theo Fennell, ParmigianiFluerier, and Girard Perregaux, Perrelet, Magerit among many others. Damas’ popular in-house brands include Farfasha, OneSixEight, Farasha, Gehna, Hayati, Legacy, Fulla and many more.

Headquartered in Dubai, United Arab Emirates, the company today operates around 300 outlets distributed across 11 countries. The company has earned many awards including the prestigious De Beers Award 2000, 2004 and 2007 for jewellery design.



For more information please contact:

Fatina Al Arda

E-mail: fatinaa@damasjewellery.com


Claire Lawson

E-mail : clawson@apcoworldwide.com