THE STYLE CHAMBER DEBUTS SPRING|SUMMER 2014
Online Shopping Destination Introduces Emerging Luxury Designers to Middle East
ABU DHABI: “The SS14 collection remains true to the ‘one-stop-shop’ model for global labels at the forefront of style and innovation.”
The Spring|Summer 2014 collection introduces an eclectic mix of cutting-edge designers from Antwerp, Milan, London, Paris, Berlin, Porto, Reykjavik, Seoul, Taiwan and Tokyo. International takes on luxury T-shirts, tunics and draped dresses – combine with accessories such as leather cuffs, shoes and jewellery – for the perfect statement wardrobe. Materials include the finest silk, textured cotton and exotic leather, while the color palette comprises cool hues, crisp whites and rich blues aligned with the upcoming seasonal trends.
Chief Executive, Al Falasi, comments: “The Style Chamber clothing selections consistently reflect the need for the individual to wear the clothing rather than the reverse scenario. Free of logos, the curated collection remains unique through innovative design, cut, leather and fabrics.
“We aim to provide an exciting destination for the Middle East where men and women can discover exquisitely crafted designs and become inspired. This season, we plan to introduce intriguing silhouettes that champion a mix of stylistic themes such as futurism, architectonics and minimalism.”
The Spring|Summer 2014 clothing collection is comprised of designers such as Stephan Schneider, Y. Project, Demoo Parkchoonmoo, Kei Kagami, Luis Buchinho,
Marcelo Burlon and Sebastien Blondin. Shoe designers like Louis Leeman, Cinzia Araia, Jhuoson and Yoyo of abcense ensure that The Style Chamber’s ‘well-heeled’ clientele is well regarded in the style scene. For the G.C.C. region, most fashion and shoes brands are exclusive to the retail site.
Dissatisfied with the clothing options available in the Gulf, founder Zayed Al Falasi found the market saturated with mainstream brands. So he set to create a solution by founding The Style Chamber in 2012 that reflects his passion for modern and audacious style. The Style Chamber has been providing the region with new and exciting labels since its debut at www.thestylechamber.com.
# # #
About The Style Chamber
The Style Chamber is a global online shopping destination offering access to new and exciting designers from around the world. Founded in 2012 and based in Abu Dhabi, the luxury fashion retailer presents a carefully curated selection to inspire both men and women, with an eye for contemporary and daring designs. For more information, visit www.thestylechamber.com.