Hollister Co. by Abercrombie & Fitch Makes a Big Splash in Dubai
Hollister opens in the Mall of The Emirates and Breaks Hollister Opening Day Sales Record
Dubai – Shoppers in Dubai couldn’t wait to get their hands on the latest looks from Southern California, as the first Hollister store in the Middle East opened with the highest ever opening day sales for the Hollister brand. Eager customers queued for an hour on Thursday January 2nd, at Mall of the Emirates, before the store was officially opened by the famous Hollister lifeguards at 10am.
The queues continued throughout the day, as customers waited with excitement to shop for Hollister’s classic, casual, Southern California inspired clothing.
A large video-screen storefront houses the ground floor store which features Hollister’s iconic interior, with cosy, darkened sections with the spot-lit signature sweats, plaid shirts, classic tees and hoodies on display.
Sales broke the first day record of all other Hollister stores, worldwide.
Those who couldn’t make it along to the store itself were able to follow the opening day action at facebook.com/Hollister and @HollisterCo.
Hollister is the sister company of Abercrombie and Fitch, and has been brought to the UAE through a joint venture between Abercrombie & Fitch Co. and Majid Al Futtaim Fashion, the fashion retail arm of Majid Al Futtaim Ventures.
ENDS
About Abercrombie & Fitch Co.
Abercrombie & Fitch Co. is a leading global specialty retailer of high-quality, casual apparel for men, women and kids with an active, youthful lifestyle under its Abercrombie & Fitch, abercrombie, Hollister and Gilly Hicks brands. The company currently operates 890 stores in the United States and 166 stores across Canada, Europe, Asia and Australia. The Company also operates e-commerce websites at www.abercrombie.com, www.abercrombiekids.com, www.hollisterco.com and www.gillyhicks.com
About Majid Al Futtaim Fashion:
Majid Al Futtaim Fashion is one of the subsidiaries of Majid Al Futtaim Ventures. It currently operates a number of leading fashion brands throughout the GCC & Levant region including Juicy Couture, HOSS Intropia, Jane Norman, Mexx and IT’ SUGAR. Majid Al Futtaim Fashion recently announced strategic partnerships with leading brands HALSTON, Hollister and Abercrombie & Fitch Co.