Spring 2012- Long-Wear Collection
“Our long-wear makeup takes you from morning to night without touch-ups.”
Every modern woman wants to know how to do their makeup quickly and how to get it to stay on. Our long-wear collection is perfect for the busy woman who has just a few minutes to do her makeup in the morning—and needs it to look good all day long.
NEW, Long-Wear Mascara in Black
Our longest-lasting mascara not only delivers lush, thick lashes but also ultimate lash definition without smudging or clumping. A specially designed brush applicator fully coats each lash for maximum lengthening, curling and volume for up to 16 hours. Best of all? It removes easily with warm water.
Retail price: AED 140
NEW, Long-Wear Eye Pencil
Say good-bye to eyeliner that ends up everywhere except where you want it to be. Bobbi’s new Long-Wear Eye Pencil is formulated with special polymers that melt at skin temperature, breaking it into a fluid line upon application for precise and transfer-resistant wear. The densely pigmented water-proof formula imparts a rich color on the lids that’s easy to apply, and stays put for 12 hours without fading.
Available in 6 shades: Jet, Mahogany, Hunter, Plum, Midnight, and Charcoal
Retail price: AED 125
NEW, Long-Wear Cream Shadow shades
Don’t be fooled by its creamy texture. This formula resists creasing and smearing—and looks flawless at day’s end. Bobbi’s Long-Wear Cream Shadows are made of a buildable formula that delivers rich color with a soft, velvety finish. Easily applied with fingers or a brush, these shadows stay on for up to 12 hours without transferring or creasing.
Now available in 3 new shades: Velvet Plum, Pink Rose and Brown Chrome
Retail price: AED 130
Available: May 2012 at all Bobbi Brown Counters.
For more press information please contact:
Sylvia Terry
PR Manager
Email: sterry@ae.estee.com Tel: +9714 212 3617