Middle East’s very own International Fashion Designer Reem Acra to judge Yas Mall’s fashion competition and moderate the biggest fashion discussion to take place in Abu Dhabi this October

Abu Dhabi:  Lebanon born, New York based fashion designer, Reem Acra has confirmed her presence to Yas Mall’s Fashion Week set to take place on October 12-15 in Abu Dhabi.

Yas Mall’s Fashion Week is set to embark visitors on a four-day mall-wide celebration and magical journey featuring regional and international brands, global designers, celebrities, and UAE’s biggest fashionistas. This four-day fashion extravaganza will be opened with a spectacular concert from Lebanese superstar Ragheb Alama, followed by an exclusive Gala dinner at Yas Viceroy.

Reem Acra will also be the headline judge of the ‘Design your way to the Runway’ competition that was announced last week. The competition will catapult the most talented designer to stardom as they will have the chance to showcase their collection on an international stage during Yas Mall’s Fashion Week as well as display their winning collection one of Yas Mall’s newest iconic fashion stores. Reem will appraise and decide the final winners of the designer competition from 3 finalists, while ITP Fashion experts will manage and present the final 15 directly to Reem in advance. It is the couture designer and Hollywood A-list favourite Reem Acra who gets the final word on the big winner.

All aspiring talents from the region can benefit from this incredible opportunity and exposure and apply for ‘Design your way to the Runway’ Competition now. Applications can be submitted only via the website http://www.yasmallfashionweek.com, with the 22nd September as a Deadline for Submissions.

Additionally, Reem Acra will be hosting a Fashion Panel alongside other industry experts on the first day of the event, whereby she gives her views on the influence of social media on business today, the impact of couture in a modern/technology-driven market, fast fashion’s effect on luxury business, how to evolve your own business to adapt to a younger generation, and a number of other industry related topics that appeals to all aspiring designers and entrepreneurs who are looking to grow  or set up their own business or fashion line.

The leading destination for shopping, dining, and entertainment in Abu Dhabi, Yas Mall, is at the forefront in promoting for Abu Dhabi as the region’s fashion capital, through initiatives such as this.

More exciting news to come for Yas Mall’s Fashion Week this October.

Yas Mall, where it’s all happening.

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About Yas Mall:

During Yas Mall’s Fashion & Fame Week special promotions will be offered across a variety of leading international brands within the mall including TRYANO, House of Fraser, Debenhams, BCBG, Ted Baker, Esposa, Maje, DKNY, Hoss Intropia, Laurel, Weill, and Makeup Forever.

Yas Mall offers an exciting range of leading international and regional retail and F&B brands, a 20 screen state-of-the-art cinema operated by VOX Cinemas and a family entertainment zone by Fun Works. With the opening of Yas Mall, Aldar has become the largest owner and manager of retail space in Abu Dhabi.

Yas Island is situated roughly 15 minutes from the Abu Dhabi International Airport and downtown Abu Dhabi and 45 minutes from Dubai, making it an attractive and accessible destination for both residents and tourists. A selection of seven hotels can be found on the island including the luxurious Yas Viceroy Abu Dhabi, as well as a range of top attractions comprising: Yas Marina Circuit; Ferrari World Abu Dhabi; Yas Water World; Yas Links Golf Course; 7 leading hotels; and Yas Retail Park which includes IKEA and Ace Hardware.

For more information:

Website: http://www.yasmall.ae/

YouTube:  http://youtube.com/yasmallad

Facebook: https://www.facebook.com/yasmallad

Twitter and Instagram: @yasmallad

Hashtag: #YasMall #YMFW

About Aldar:

Abu Dhabi-based Aldar Properties PJSC is one of the largest developers in the Middle East and North Africa region, with almost US$12 billion of assets. The company has developed some of Abu Dhabi’s most iconic and complex projects, from the Formula 1 facilities on Yas Island to the thriving new Shams Abu Dhabi community on Al Reem Island. Its property portfolio is diversified and balanced with a total asset mix comprising residential communities, retail property, with the remaining in commercial. There are also nine hotels with more than 2,500 available rooms. With a land bank of over 77 million square metres, 90 per cent of which is in special investment zones, Aldar Properties is focused on serving the growing demand in the UAE for high-quality and professionally managed property. Aldar Properties is a strong partner of the Government of Abu Dhabi, which is also a major shareholder. The business is aligned with the Emirate’s “Vision 2030” strategy of economic diversification and social infrastructure development.