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By BNME debuts debuts its offline showroom in Dubai

the e-commerce fashion retailer offers easy access to women looking for dresses for all occasions, an online fashion retailer of dresses for all occasions, launched its offline showroom at 903 Cluster V, JBC2 Towers, Jumeirah Lake Towers, Dubai.  The showroom is an offline location that complements the online store.  It also acts as a social space for the social women of this region, a concept store that brings to life the online brand. The showroom will cater to the growing demands of the regional clientele and aims to provide a space for women to preview, order and buy a selection of gorgeous designer dresses and gowns. Founded by Samantha Kayruz Chami and Dina Abdul Hadi Daryani, hosts an extensive online selection of over 3000 designer evening gowns and dresses to complement all body types. The compilation promotes a plethora of different sizes, conservative, modest dresses and gowns that adhere to, and celebrate, the traditions of Middle Eastern culture. With the launch of its new location, shoppers in the UAE have an opportunity to visit the showroom and enjoy personalized service in an intimate environment.

Boasting names such as Nue by Shani, Laundry by Shelli Segal and Jovani, the upscale assortment of dazzling dresses on guarantees the ladies a shopping experience that is unmatched. Striking evening gowns for avant-garde functions, flirty cocktail dresses, billowing prom gowns, casual yet stunning day dresses and astonishingly stylish maternity wears, all at one location for every occasion.

“We are in a region where women still relish the boutique experience; a place they can go to for personalized attention, try on the dresses, feel the fabrics and speak to the staff.’s new showroom gives women that shopping experience. We have created an intimate space for women to come in with their girlfriends and families, relax and try out as many dresses for that perfect one.  Our online retail store is complimented by the presence of offline location. Shoppers who are unclear of measurements can come into the showroom to try out and find their gem of a dress. We believe that this would give them confidence the next time they log online”

At focus is kept on the latest international trends and influences throughout the diverse and stunning collections.  Its new showroom will create a perfect ambience and assistance for offline shoppers. The online store gives users a comprehensive online shopping experience with its impeccable and personalized service. Supported by a dedicated customer care call centre, online live chat features assist shoppers as they browse the site. The customer care team aids in choosing the right size with a step-by-step guide to measuring the body to ensure the perfect fit. Dresses are delivered to your doorstep, free return policies have been put in place should you require to return or exchange a purchase as well as tailoring adjustments which is currently available in the UAE.



The Profile –

To view the complete collection of dresses and make a purchase, visit the is on Twitter and Pinterest at @WowWhatADress. Join the Facebook page for latest updates.


About the founders

Samantha Kayruz Chami (32) and Dina Abdul Hadi Daryani(34) are two friends bound together by their marketing background, motherhood, entrepreneurial instincts who came up with as a fashion solution for their peers. They saw a gap in the e-commerce market in the Middle East and had a drive to address it, by creating both an online and offline platform for fashion conscious women that were looking for stunning dresses, at affordable price points, all in one place.



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