BATH & BODY WORKS DEBUTS FOREVER MIDNIGHT
THE NEXT EPISODE OF SOPHISTICATION IS CAPTURED FOREVER
One of the most empowering feelings any woman can have is the knowledge that she is someone fabulous and outstanding.
The threads of every epic fragrance are formed when emotions are entwined with reality. And now these moments are captured in Forever Midnight – the electrifying next chapter in the bestselling Forever Fragrance legacy.
Forever Fragrances are the new echelon of luxury perfumery at Bath & Body Works. Born with the creative vision of master perfumers, then executed with only the rarest ingredients in stunning, custom packaging—each fragrance is a compelling story, inspired by enduring moments in the life of today’s confident, empowered woman.
Midnight is the hour of undeniable chemistry. The vision of Forever Midnight took a team of three esteemed IFF perfumers, Carlos Benaim, Jean Marc Chaillan, and Clemente Gavarry, over two years to perfectly execute. Perfumer Jean Marc Chaillan explains “There is a metamorphosis that occurs at midnight, when light goes dark, what is known transforms to the unknown and the mysterious and sensual combinations of night blooming flowers infuse the evening air.”
Now this moment is captured forever with a spark of Plum Nectar that ignites Midnight Jasmine and Vanilla Orchid – exotic, velvety florals that are beautiful by day but bloom at night with a hint of spice. A rush of expensive Caramel adds a final sensation.
And what bottle could be a match for this much power and emotion? Like the fragrance, the Forever Midnight packaging was inspired by all that sparkles against the darkness of the night. The luxurious EDP cap and sensual curves of the packaging are evocative of the jewel-like depth and luminosity of the starlit night sky, providing the perfect backdrop for an unforgettable romance.
About Bath & Body Works
Bath & Body Works was founded in New Albany, Ohio in 1990 and has always prided itself on the innovation, quality and performance of its products. For the past decade, Bath & Body Works has reinvented the personal care industry with the introduction of fragrant, flavorful indulgences including shower gels, lotions, candles and accessories. With a focus on creating and offering the best products, and an emphasis on innovation from nature, Bath & Body Works is destined to become the ultimate personal care destination. Bath & Body Works has more than 1,600 locations in the United States and is a division of the Limited Brands, Inc. family of companies that also includes Victoria’s Secret, Henri Bendel, White Barn Candle Co., and C.O. Bigelow Apothecary stores.