A revolutionary leap by CITIZEN

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A revolutionary leap by CITIZEN





A revolutionary leap by CITIZEN with the launch of Eco-Drive SATELLITE



Dubai: CITIZEN today launched its latest PROMASTER collection in

Dubai, considerably a revolutionary leap in the history of the watch-making industry.

Renowned for the ‘fusion of technology and beauty’, CITIZEN has been innovating futuristic environment friendly and state-of-the-art technologies that have helped to herald revolutionary concepts like Eco-Drive and Super Titanium watches. Today CITIZEN is back again in the limelight with the launch of Eco-Drive SATELLITE WAVE – AIR

Speaking to the media, Mr. Takahiro Miyazaki, General Manager, CITIZEN Watches Middle East said, “In this fast-changing world, time is always a constraint, especially if it’s about innovation and technological advances. CITIZEN’s Eco-Drive SATELLITE WAVE – AIR, the fastest satellite synchronized watch in the world, is not only superior in design and state-of-the-art technology but also highly desirable.



This advanced satellite timekeeping system delivers much higher reception sensitivity and is the world’s first light-powered watch with a full-metal case that receives time signals from navigation satellites. It engages atomic clocks of the closest orbital satellites circling the earth from about

20,000 kilometers above, and beams signals directly back to your watch no matter where you are. Further, this system dynamically adjusts your time so that you’ll never be out of sync. Its speed to correct the time is also the fastest among all satellite-synchronized watches.

The design of both sides of the titanium case was inspired by the streamlined structures of wings, enhancing the impression of dynamism and lightness. The dial suggests the rotating fan blades of an aircraft engine, associated with an image that suggests drawing light and satellite signals from the sky. The dial consists of three transparent layers, over which indexes, windows and hands are laid out respectively, creating an airy floating impression.






Since its foundation in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. The very name of the brand conveys a deep respect toward craftsmanship and considered as familiar by citizens the world-over. So as a “citizen” of the world, we bear the responsibility to help cultivate a culture of positive change and on-going evolution through our craft. We take that mission seriously and steadfastly welcome what the future may bring.

As a true manufacture d’horlogerie, CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watch’s final assembly. It’s an artisan’s approach to watchmaking based on pushing forward the boundaries of technology and leveraging our experience toward exploring new possibilities.

One pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation well ahead of other watch manufacturers as early as 1976, which led to the launch of the highly acclaimed Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed forever the way watches could be powered. Eco-Drive eliminated the need to ever replace batteries, which made it especially beneficial to areas where such specialist batteries were not obtainable. This leveled the field for citizens of virtually every country to be able to experience unrestricted joy of wearing and using a CITIZEN watch.

Our product development policy, “The Fusion of Technology and Beauty,” remains a constant motivation for us to merge cutting-edge technology with perfection of design beauty, which as a consequence inspires people to strive to be their best at any time.


Be not obliged to time.

Rather use it to your advantage.

Time and light exist cohesively.

For time is light, and light is time.

So seize every moment.

Time is yours.

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