Perfect hair colour everyday with Color WOW!
We’ve all been there: One day your colour is fine and the next, you’re standing under fluorescent lighting and practically sprinting to the salon to get your roots retouched. Well, prepare to be “WOW’D” with the next big advancement in hair care from renowned beauty innovator, Gail Federici and internationally acclaimed hairdresser, John Frieda. Widely known for her ability to defy conventional thinking, Federici introduces Color WOW, a game‐changing collection of hair care products that are poised to revolutionise the hair care industry.
Color WOW harnesses the power of cutting‐edge technologies to deliver perfect colour 365 days a year. For the more than 75% of women who colour their hair, Color WOW provides a comprehensive, at‐home solution to unsightly roots, fading, brassiness and more.
After three years of development, the brand’s hero product has been perfected; Root Cover Up, which acts like a colourist in a compact. This revolutionary formula, available in six versatile shades, seamlessly covers grey roots on coloured hair. But the blonde shade boasts one of the most extraordinary features, in that it even covers dark re‐growth in lightened and highlighted hair to restore highlights. Never before has dark re‐growth been ‘lightened’ without peroxide.
The Root Cover Up is a professional mineral powder with a unique non‐waxy formula that stays in place, creates multi‐dimensional shine and looks completely natural. Each shade contains a number of colours and pigments to ensure natural blending with the tones in your own hair. Because of its extreme portability and ease of use, it’s ideal for travel and last minute, on‐the‐go fixes. And because it is free of dyes, the Root Cover Up is every pregnant woman’s solution to the dilemma of avoiding hair colour during pregnancy.
Stroke a thin layer of powder along the roots, and very cool things start happening on a microscopic level. That’s because the powder is made up of tiny double-ended zinc particles that have a positive charge on one end. These obedient little molecules line up along each strand like magnets, attaching themselves to the negative charge on the hair. At the other end, the particle holds mineral pigment powder. In super simple terms: the particles are essentially forming a tiny bridge linking the pigment powder to your hair. The only thing that can break this bridge are the surfactants (cleansers) in shampoo.
Color WOW products are currently available from Sisters Beauty Lounge, Beauty by Edge, Imar Spa, The White Room, Jam, Blo Dry Bar DXB, Sharjah Ladies Club and Marquee Salon. Color Wow is also set to launch in House of Fraser this month. Root Cover Up is priced at 210 AED. For more information please visit www.colorwowhair.com
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About Colour WOW
Color Wow is a complete line of professional colour care products designed to keep your hair looking like it did the first day it was coloured. No more roots, brassiness, fading, dryness…just a “wow factor” 365 days a year! Color Wow features a comprehensive line of products including Root Cover Up, Color Security Shampoo and Conditioner, Pop & Lock Shellac, One Minute Transformation Styling Cream and Brass Banned Mousse. For additional information, visit www.colorwowhair.com
About Beauty Solutions
Beauty Solutions Trading and Consulting is the leading marketer and distributor of globally-recognised lifestyle and beauty brands to the Middle East. Actively researching international markets for the most innovative and pioneering products, Beauty Solutions is focused on bringing the most sought after and world-renowned brands that deliver on their promises to the region’s discerning consumers. Beauty Solutions represent brands such as Slendertone, Tria, Ciaté, Lottie, Zoella, Rodial, Hershesons, SACHAJUAN, Lipstick Queen and Nip & Fab, just to name a few. Beauty Solutions, with its team of international experts, also provide consultancy services to brands wishing to enter the GCC Market and to business people in the region wishing to successfully launch luxury lifestyle and beauty brands locally. For more information visit www.beautysolutions-me.com or keep up with the latest news on Facebook (www.facebook.com/BeautySolutionsTradingAndConsulting or on Instagram @beautysolutionstrading.