LAUNCHES IN MIDDLE EAST OCTOBER 2014
DUBAI, JUNE 9, 2014 – NARS Cosmetics today announced its launch in the Middle East this October. The brand, known for inspiring self-expression, creativity, artistry and bringing high-fashion, high-style and forward thinking to beauty, will open two doors in partnership with Sephora at The Dubai Mall and Mall of the Emirates.
NARS Cosmetics encapsulates Founder & Creative Director François Nars’ philosophy of beauty, empowerment and creative experimentation. A visionary in the world of makeup artistry and photography, Nars remains at the forefront of the brand’s sleek packaging, ground-breaking formulas, and bold shades. His originality in color and design, and spirited celebration of authentic faces has made him an innovator in the beauty world.
NARS is sophisticated, witty and effortlessly seductive, embracing individuality and provides a spectrum of color cosmetics with an innovative skincare range, NARSskin. Bold and audacious, NARS makes its own rules and boldly goes where no other makeup brands have gone before; truly the lifestyle beauty brand for the modern independent woman.
“This is such an exciting time for NARS and we are pleased to further expand our long-standing partnership with Sephora to the Middle East,” said Louis Desazars, CEO of NARS Cosmetics. “We have received a lot of demand for the brand from consumers in the region and now we will be able to provide them the opportunity to experience its range of rich colors, luxurious textures, and innovative products.”
Celebrating 20 years of audacious beauty, NARS Cosmetics is a luxury beauty brand for the modern, independent woman. Founded by makeup artist François Nars in 1994, it embraces individuality and inspires self-expression and creativity by bringing high-fashion, high-style, and a forward-thinking attitude to beauty. Bold, unexpected color and luxurious textures ensure each product lives up to the brand’s DNA – modern, audacious, iconic. Acquired by Shiseido in 2000, NARS cosmetics are distributed through specialty beauty and department stores globally. For more information visit: www.narscosmetics.com.
Born in France in 1969, and launched in the Middle East in 2007 Sephora has become a leader in the region offering a unique service oriented environment for women and men to discover the latest and most advanced skincare, make-up and fragrances from around the world. Sephora has grown exponentially in the region to 31 stores in five markets (UAE, KSA, Bahrain, Qatar, Kuwait) with its flagship store in The Dubai Mall ranking as the number two store worldwide.
Sephora‘s heart beats with boldness, edge, energy & freedom. It’s secret lies in being “The Ultimate Beauty Destination,” offering a selection of products as incredible as they are cutting-edge.
Its strong, different and unique concept is revolutionizing beauty every day, every minute and every second.