Kingdom’s First Health and Beauty Industry Exhibition

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Industry Insights Help Shape Kingdom’s First Health and Beauty Industry Exhibition

Industry Insights Help Shape Kingdom's First Health Beauty Industry Exhibition 1

Jeddah, Saudi Arabia, 22 October 2014:

Saudi Arabia’s first Health & Beauty industry exhibition which launches next month is set to provide an essential gateway for beauty and wellbeing brands to reach customers and enter this lucrative market. Saudi Arabia is the GCC’s largest health and beauty spend per capita at US$3,800 a year and the sector adds US$17bn annually to the Kingdom’s economy.

In order to engage the community, Reed Sunaidi Exhibitions, organiser of Saudi Health & Beauty, invited over 20 industry leaders to consider emerging trends and challenges in Saudi Arabia and its global competitiveness. International and regional brands contributed to the debate including Sephora, Eric Zamour, Le Medi Spa, Yves Rocher, Mohamed Bazawir Trading, Panda cosmetics Department, Park Hyatt Spa and Soliman Fakeeh Hospital.

While confirming the need for a health and beauty focused event in the Kingdom and endorsing the format of bringing together professionals and consumers, the industry group highlighted the need for more comprehensive product information and demonstration to educate consumers on the different types of products, their application and efficacy.

Commenting on industry requirements, group member Mustafa Al Baroudi, a Saudi based beauty expert said “In Saudi the industry focus is no longer limited to products – the quality of service and information plays a vital part in the consumer journey. We, as an industry, should pay close attention to presenting the right information from the exact sources”.

John Hooke-Tappin, Show Director at Reed Sunaidi said “The insights gained will help shape Saudi Health & Beauty, particularly in terms of the dynamic activity, live demonstrations and workshops taking place during the show. Our aim is to play a leading role in developing the landscape of this valuable sector which is not only one of the most important in region, but is also attracting significant interest. This in turn will bring inward investment from international brands together with innovation, talent, and increase in competitiveness and job opportunities”.

The event will feature the first Saudi Health & Beauty Forum, a unique platform for industry professionals to acquire knowledge, best practice insight and emerging trends from sector leaders.

John Hooke-Tappin added “The beauty and wellbeing market is made up of over 50,000 organisations and the growing population in Saudi want more choice in their own local market. Research shows that only 1% of the Saudi market attends other leading beauty events in the region and we are delighted that this inaugural exhibition will host nearly 120 local and international brands. We expect many of these to use this platform to educate and engage consumers through live demonstrations, showcases and conferences for consumers and professionals”.

Saudi Health & Beauty will take place at the Jeddah Centre for Forums and Events from 24-27 November 2014. It is supported by interCHARM, the leading European event for professional cosmetics and equipment industries.

For more information on exhibiting your organization, product, service or visiting the event, please visit Saudi Health & Beauty:



About Saudi Health & Beauty

Saudi International Health and Beauty is Saudi Arabia’s first major international Health, Beauty and Wellness exhibition. The event will promote well-being and healthy living for the population of Saudi Arabia, whilst providing the perfect platform for the development of international sport, fitness and health & beauty B2B relationships. Organised by Reed Sunaidi Exhibitions, Saudi Health & Beauty is powered by interCHARM – the leading event for the professional cosmetics and equipment industries in Europe.


About interCHARM

InterCHARM in Moscow is the ideal platform for cosmetic enterprises to enter Russian growing market, discover new opportunities, find distributors and enlarge business scope. With over 3500 brands from around the globe represented this is the largest in Russia, CIS and Eastern Europe showcase of the most innovative products and services, opportunity observe the whole market at one glance and a meeting point for all industry professionals. For over two decades the combination of shows, contests, business and training programs makes the exhibition an indispensable event for all industry experts. 80% of all contracts of the Russian perfumery and cosmetics industry are concluded at InterCHARM. Among 1000 exhibitors from 30 countries there are leading manufacturers and most innovative newcomers from all segments of beauty market.


About Reed Sunaidi Exhibitions 

Reed Sunaidi Exhibitions is the strategically successful joint venture partnership between the world’s largest international exhibition organiser Reed Exhibitions and highly experienced Saudi organiser Sunaidi Expo. Based in Jeddah, Saudi Arabia, Reed Sunaidi is currently running six events in Jeddah and Riyadh in 2014. Current events span diverse markets including the design, food, mother and baby, business, international sport & fitness, health & beauty, pool and spa and kitchen & bathroom sectors.

Reed Exhibitions is the world’s leading event organiser with a portfolio of 500 events organized in 39 countries including trade and consumer exhibitions, conferences and meetings, ranging across 44 industry sectors.


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