Iftah Ya Simsim are making childhood dreams a reality

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 Iftah Ya Simsim are making childhood dreams a reality

 Join the cast list of Iftah Ya Simsim

Casting call for the region’s Arabic talent to become part of Iftah Ya Simsim history

Abu Dhabi – Iftah Ya Simsim, the Arabic television series targeted to children ages 4-6, is calling on talented, funny and classical Arabic speaking actors to put their entertaining skills to a test for a chance to be part of the upcoming show’s cast list.

Open to 18-28 year old male and female adults who enjoy interacting with children, singing, dancing and storytelling, the quest will see two entrants earn the opportunity to join the show’s most popular characters, No’man and Melsoon, alongside a cast of furry and feathered friends.

Cairo Arafat, Managing Director of Bidaya Media – a children’s education content Development Company, especially established to produce the new Iftah Ya Simsim, is extremely excited to see the diversity of talent which emerges from the region stating: “I am confident about the wealth of acting talent across the region and the potential impact that these new cast members could have in further enriching Iftah Ya Simsim’s Arabic content. The show has an established track record, and we aim to leverage and then surpass it by truly creating unique edutaining Arabic content for a new generation.”

“With the support of key partners and talent that exemplifies the region’s capabilities and heritage, we are on the right track to deliver high-end and age appropriate content which is grounded in local insight,” Arafat added.

Interested applicants from across the region are invited to generate a one minute entertaining video clip to showcase their sense of humor and presenting skills to band together with kids and muppets, presenting a convincing performance that can help them advance to the next stage of cast and get closer to stardom. The short clip must be composed in classic Arabic and submitted to http://goo.gl/rkhnyc before October 31st, 2014; along with a brief profile about the applicant. For more information, please visit www.bidayamedia.com.

Throughout this process, Bidaya Media has further partnered with relevant entities and expertise to support in the production of selected segment of Iftah Ya Simsim. From the forefront come Iftah Ya Simsim’s strategic production partner, the Joint Program Production Institute (JPPI) for the Gulf states, that will produce the show’s live action films for children and dubbed materials.

Blink Studios, a content creation production studio based in the UAE, will lead on the production of Iftah Ya Simsim’s all studio segments from script to screen as well as post-production, while LammTara Art Production EST will be responsible for producing the semi animated book story segment.

Iftah Ya Simsim will be headed into the studio this January. The series is expected to debut across the region in early 2015.


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Bidaya Media

Based in twofour54 at the Abu Dhabi Media Zone, Bidaya Media FZ LLC is a media company that produces “edutainment” content for children. The Arabic word of ‘Bidaya’ directly translates to ‘beginning’. Bidaya Media designs and delivers simple educational messages that are vita tools essentials to the holistic growth of children into well-rounded and productive individuals and citizens. A key project in the Bidaya Media portfolio is the development of ‘Iftah Ya Simsim’ educational television series in Abu Dhabi. Iftah Ya Simsim is based on the popular Sesame Street program created by Sesame Workshop, and an extension of their work in the Gulf region.