J. Del Pozo – Desert Flowers Collection

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There are women who blossom even in the most adverse situations. They become even stronger and more beautiful with every challenge they may face. The kind of woman who creates poetry with every word, who fills dark corners with colour and empty moments with happiness.

These are delicate yet strong women; women that open up new pathways. These strong women, tender so as to understand a child, then rising to take down even giants. Women who interconnect with life, who serve as a link between lives. These women are desert flowers, beautiful and delicate in a harsh terrain. It is an honour to be before them.

“Desert Flowers” is a collection of fragrances created as a tribute to these women.

Each fragrance from the “Desert Flowers” collection has been inspired by a special flower as well as certain qualities these women possess.

“Peony”, “Dahlia” and “Lily” are the first three fragrances. In each of these perfumes, the delicacy of these flowers comes together with certain qualities of these emblematic women’s personality; desert flowers that inspire admiration in every culture throughout the world.


Spring Flower.

This delicate flower originally grew naturally throughout Asia and has since become widespread in temperate regions all over the world. The peony, which appears to be a fragile flower, in fact has been able to adapt to all latitudes and conditions.

Symbolism of the “Peony” fragrance:

Peonies bloom in spring and thus they have traditionally been associated with fertility, intelligence and strong character.

Olfactory Family: FLORIENTAL WOODY with CHYPRE accents.

Top notes: Mandarin, Sensual Spices and Bergamot.

Heart: Pink Peonies, Labdanum Flower and Date.

Bottom notes: MD LMR Patchouli, LMR Vetiver, Benzoin, IFF Captive Musk and LMR Myrrh.



Autumn Flower.


The dahlia is a geometric caprice of nature.

Its beauty originates from Mexico. Due to its strength, over time it has become widespread throughout the world, giving way to thousands of variations.

The dahlia’s splendor lasts longer than any other flower. As it blooms during the autumn months it has become known as the “Queen of the autumn garden”.

The beauty of the dahlia inspired much symbolism in Victorian times and it is still used today to express personal feelings.


Symbolism of the “Dahlia” fragrance:

Traditionally Dahlia flowers have always symbolized everlasting love and were used in weddings and engagement parties to symbolize the desire for eternal love for the newly-weds.

Some of the characteristics that the new “Dahlia” perfume reveals are: Loyalty, commitment and beauty.


Olfactory Family: FLORAL WOODY with AMBERY accents.

Top notes: Neroli, White Pepper and Bergamot.

Heart: Dahlia, Tuberose Elixir and LMR Egyptian Jasmine

Bottom notes: Oud wood, MD LMR Cypress, LMR Indonesian Patchouli and Suede Accord.




Summer Flower.

The lily’s beauty has adorned royal gardens for centuries. They were the queen of ornamental flowers during the eighteenth Egyptian dynasty.

They are the most beautiful of the summer flowers. In spite of their delicate appearance, they are hardy, long-lasting flowers that grow in full sunlight.

The desert lily is a very well-known species which grows in many different arid climates around the world.


Symbolism of “Lily”:

Lilies traditionally symbolize purity and nobility. Iconography in many cultures uses the lilies as an expression of purity and good intentions. It can also be seen in coats of arms of royal houses and nobility and is seen as an expression of purity in many cultures.

The “Lily” fragrance brings out a woman’s qualities, her elevated spirit, pure intentions, friendship and kindness.

Olfactory Family: Floral, Fruity and Woody.

Top notes: Litchi, Blackcurrant and Tangerine.

Middle Notes: Rose, Jasmine, Night Lily and Apple

Bottom: Cedar wood, Peach, Leather and Oud Wood.






As one would imagine, the advertising image is centered on a marvelous bouquet of our desert flowers.

Delicacy, strength and extraordinary femininity.

With these three fragrances, “Peony”, “Dahlia” and “Lily”, we start our tribute to the most special women; to these supple desert flowers that delicately fill every culture, every city and every heart with femininity and color.

A tribute to the women who are admired in every culture throughout the world.



Media Contact

Mai Ali, Strategies International


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