GUESS Kids Fall 2014 Collection

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GUESS Kids Fall 2014 Collection

GUESS Unveils the Kids Fall 2014 Collection and Campaign

Dubai, UAE– The GUESS Kids Fall 2014 advertising campaign captures imaginative boys and girls dressed in the season’s most anticipated, western inspired styles from the Fall collection. Bold prints and brightly colored clothing is juxtaposed against a neutral background to create the perfect setting to highlight the children’s carefree and energetic personalities.

The campaign, guided by Paul Marciano, Creative Director for GUESS? Inc., and shot by photographer Rus Anson, chronicles the GUESS Kids enjoying the bright sunshine and warm weather surrounded by lush green cacti and the drier climate’s more natural surroundings. A uniquely crafted tee‐pee trimmed with beautiful, succulent flowers and a Navajo‐inspired blanket reflects their unique creativity and plays a prominent role in their mid‐day cowboy and cowgirl fantasy.

The Fall 2014 collection showcases the season’s must‐have silhouettes for boys and girls seeking a stand‐out wardrobe for the new school year. For girls, denim dominates the Fall collection in the forms of skirts, jeans, jackets and chambray tops. Light‐weight cardigans layered over ruffled floral print dresses add a sweet, youthful touch. For boys, plaid button‐down flannels and distressed denim jeans give an effortlessly cool vibe to the collection while graphic sweatshirts and tees paired with dark‐wash denim add to the relaxed feel. Classic navy blazers, denim jackets and warm jackets are must‐have layering pieces for the crisp, Fall weather.

The collection is now available in all Guess Kids stores across GCC.

 

About GUESS?, Inc.

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Today GUESS designs, markets and distributes full collections of women’s, men’s and children’s apparel as well as accessories. Throughout the years, the GUESS image has been portrayed in unforgettable, innovative campaigns that have made the brand a household name. GUESS is distributed  throughout the United States and Canada in fine department and specialty stores, its retail and factory stores, and on its online store GUESS.com. GUESS has licensees and distributors in South America, Europe, Asia, Africa, Australia and the Middle East. In addition to shopping online, you can find more information about GUESS at guess.com.

 

ABOUT GUESS AL FUTTAIM

On January 31st 2012, GUESS Inc. and Al Futtaim Trading Company entered into a distribution license agreement to develop the brand across the Middle East, with the existing business portfolio spanning seven territories inclusive of the Kingdom of Saudi Arabia, United Arab Emirates, Jordan, Kuwait, Bahrain, Lebanon, Egypt and Qatar. Covering prime locations and cities across the region the GUESS business portfolio encompasses multiple retail concepts as GUESS Jeans, GUESS by Marciano, GUESS Kids, GUESS Accessories and GUESS Footwear; across a network of 99 direct and in-direct, free standing and shop-in-shop stores by end 2013. As a result of this successful acquisition and setting a new milestone for the business, Al Futtaim now operates the largest number of GUESS retail stores in the Middle East with a commitment to create a retail business that is ready for sustainable growth across the region and to expand in new markets like Oman.