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DUBAI, UAE- While Billabong’s womens apparel line-up is always known for its boho-chic style, it’s also safe to say that the brand’s design direction is one that also lies strong in its travel adventures. And this season in particular, it’s all about heavy beading and embroidery. It’s details over details. It’s Africa meets Gypset at its finest.

Inspired by the Ndebele Tribe, Neon Safari is a luxurious scattering of tribal embellishments with hints of other wonderful touches. Probably seen best in the Boswana Jacket (the brand’s own spin-off of the iconic Little Black Jacket) and the Zanzibar Bikini, you’d notice that the fabric selection for the season have been deliberately texturised for that authentic tribal look.

Based on a palette of dusty reds and earthy browns mixed back with washed blacks and hints of citrus, this season’s choice Desert Bloom print is also introduced to a selection of skirts, tops and dresses to represent the effervescence of the African plains. The collection’s secondary yardage is animal print with a twist; playing with placement artwork and a quirky jungle parade feel (Zambia Dress).

Billabong Womens’ Neon Safari Collection will be available in all Billabong stores country wide from August 2014.

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Billabong was founded on the Gold Coast of Australia in 1973. Created for the simple purpose of providing boardriders with the most functional and high quality products available. Surfing and Billabong have been at the foundation of the “global boardsport movement”, that today provides a dynamic platform of self-expression for the ever creative and rebellious youth. Billabong’s focus and values remain firmly committed to the ongoing development of quality product, and the board sport channels of surfing, skateboarding, wakeboarding, snowboarding and those who participate and aspire.