GUERLAIN’S NEW SIGNATURE AFTERSHAVE BALM

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GUERLAIN’S NEW SIGNATURE AFTERSHAVE BALM

PÂTE DE VELOURS

GUERLAIN’S NEW SIGNATURE AFTERSHAVE BALM

Every man has felt the stinging aftermath of even the most careful and precise shave. Not every razor blade
is gentle on the skin, not even on skin that has been perfectly prepared. But it doesn’t take much to make a
man happy, glowing with a healthy appearance and a pleasing fragrance to match.

Now Guerlain offers men what they need to treat their handsome faces after this solitary duel. It is the calm
after the storm, a potent balm to soothe the razor’s burn and allay all passing irritations, a salve wreathed in
the scent of secrecy, for it is that of Arsène Lupin Voyou—the blade himself.

Incorporated into an aftershave balm, it flatters the senses, leaving a delicately perfumed trace, a distinct yet
discreet afterglow like a welcome caress. Whether he’s a dandy or a boho, extrovert or introvert, hipster or
bad boy, young or old, cool or quirky, trendy or formal, married or not, bald or longhaired, with a goatee
or a moustache, clean shaven or stubbled… whether he uses an electric razor or loves his cut-throat blade,
every man dreams of smooth skin and the incomparable elegance of a subtle trace of fragrance. A touch
that makes all the difference, rendering him simply irresistible…

Combining skincare and perfume, Guerlain offers a new product for a ritual that is at once utterly wearisome
and quintessentially male. The featherlight texture of Pâte de Velours—supple and fresh—will delight all those
who demand the highest standards of comfort, softness and hydration. Easily absorbed, it boosts the skin,
guaranteeing a velvety matt finish with no sticky residue. Its ease of application and rapid effects promise
real satisfaction for anyone seeking masculine well-being.

Pâte de Velours takes its place in LES PARISIENS men’s collection alongside Derby, L’Âme d’un Héros,
Chamade pour Homme and, naturally, the two Arsène Lupin scents. This select collection is available exclusively
in a small number of points of sale worldwide and in Guerlain’s Paris boutiques.

Arsène Lupin Voyou is the most popular fragrance in this racy and elegant collection… for men only. Its lively
woody fragrance suggests a joyous escapade across fields and through woodland. Our gentleman thief
is surprised in the undergrowth by a band of spicy notes and the captivating scent of sandalwood. It’s too
late… rose, patchouli and benzoin enmesh him in their perfumed snare. The elegant and subtle fragrance
of Pâte de Velours perfectly complements each of LES PARISIENS fragrances, enhancing their scents. How
very suave…

The round container in brushed aluminium is inspired by traditional shoe polish tins — the latter no less
typically masculine than a shave. The pot is embellished with an elegantly embossed label.

Media contact:
Nisrine Abdo, Strategies International
nisrine@strategiesint.com

Available in the region exclusively at Maison Guerlain

DUBAI

PARIS GALLERY – Dubai Mall

HARVEY NICHOLS Mall of the Emirates

ABU DUBAI
Paris Gallery MARINA MALL – Abu Dhabi

SAUDI ARABIA
Paris Gallery RED SEA Mall – Jeddah