Graff Unveils US$55 Million ‘Hallucination’ Timepiece

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Graff Unveils US$55 Million ‘Hallucination’ Timepiece

Graff Unveils US$55 Million ‘Hallucination’ Timepiece

Dubai-UAE: Graff Diamonds has unveiled the US$55 million ‘Hallucination’ – an exceptionally rare multi-colored diamond timepiece estimated to be the most valuable watch ever created. The world leader of important diamonds, Graff is famous for unique hand crafted jewels that showcase the rarest stones in the world.

A magnificent display of diamond design and craftsmanship, the Graff ‘Hallucination’ takes jewellery watchmaking to a new level, featuring an unprecedented kaleidoscope of over 110cts of extremely rare coloured diamonds.

The ‘Hallucination’ ladies timepiece was unveiled this week at the 2014 Basel World Fair where Graff Diamonds made its exciting debut.

The concept for the Graff Hallucination came directly from Laurence Graff, Chairman of Graff Diamonds, with Graff’s highly skilled team of designers, gemologists and master craftsmen working intensively for thousands of hours in order to perfect the piece.

Commenting he said: “The Graff Hallucination is a sculptural masterpiece; a celebration of the miracle of colored diamonds. For many years I have thought about creating a truly remarkable watch that illustrates our all consuming passion for diamonds. The Hallucination has made my diamond dream a reality.”

The watch can now be presented upon request at the GRAFF stores in Dubai Mall and Burj Al Arab.

 

 

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About Damas:

Damas is the leading luxury jewellery and watch retailer in the Middle East. Since its inception in 1907, the brand has been setting the standards in their trade by providing unmatched quality, luxury and glamour with an air of Middle Eastern mystique.

The company has grown from a UAE-based retailer into a global brand name, with a large portfolio of renowned global luxury brands including Graff Diamonds, Garrard, Roberto Coin, Mikimoto, Paspaley, Forevermark, Parmigiani, and Girard Perregaux, Perrelet, Magerit among many others. Damas’ popular in-house brands include Farfasha, OneSixEight, Farasha, Gehna, Hayati, Legacy, Fulla and many more.

Headquartered in Dubai, United Arab Emirates, the company today operates around 300 outlets distributed across 11 countries. The company has earned many awards including the prestigious De Beers Award 2000, 2004 and 2007 for jewellery design.

 

For more information please contact:

Fatina Al Arda

E-mail: fatinaa@damasjewellery.com

 

Claire Lawson

E-mail : clawson@apcoworldwide.com

 

About Graff:

A diamond company extraordinaire, Graff is involved in every stage of the jewellery making process – from the sourcing of each rough stone, right through to the cutting, polishing and final setting of each exquisite jewel.

Throughout its rich history, Graff is said to have handled more diamonds of notable rarity and beauty than any other jeweller. Today, after more than five decades at the pinnacle of the luxury jewellery industry Graff continues to push the boundaries of ever-greater innovation and excellence.