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Dubai, UAE:  Gulf Marketing Group announced today that its Super Care Pharmacy chain has agreed a Middle East distribution deal for Veil Cosmetics, the revolutionary new skincare make-up brand that is taking North America and Europe by storm.

The full Veil Cosmetics product range will be available in Super Care’s 44 branches immediately and the brands are working together on additional distribution channels throughout the region

Veil Cosmetics offers a unique new range of products in which skincare is built directly into the make-up.  It uses Lightfast Technology™, a proprietary blend of active ingredients that targets the production of melanin spots, soothes irritations, and deeply hydrates.

The brainchild of internationally acclaimed celebrity makeup artist Sébastien Tardif, Veil Cosmetics is inspired by Tardif’s foundation in both art and fashion, and his desire to immediately lift and illuminate the skin.  Tardif cultivated his skincare sensibilities during his tenure in Asia, which led him to develop weightless, refined textures that are virtually imperceptible. These hybrid products demystify cosmetic usage while creating a flawless, natural, glowing complexion.

Veil Cosmetics’ oil-free, fragrance-free, paraben-free and alcohol-free products are currently marketed at selected outlets in the United States, Canada, Switzerland and the United Kingdom.

Mohammed A Baker, GMG’s Deputy Chairman, said:

“Veil Cosmetics is one of the most talked-about brands in cosmetics and skincare today.  Sébastien has created something that is truly unique.  This is a luxury brand that is ideally suited for the women of the Middle East.

“We see huge opportunities for the Veil Cosmetics brand, in our Super Care stores initially and then branching out across new channels. This is part of our long-term strategy of building our retail offer through partnering with the world’s best brands in our chosen sectors.

“Super Care is evolving as a business, with new product and service lines creating a holistic wellness, beauty and lifestyle offer.  This deal is another important step on that journey.”

Sébastien Tardif, Veil Cosmetics’ co-founder and Chief Creative Officer, added:

“I created Lightfast Technology™ to mirror my signature make-up style, and decided to infuse this science into every product by Veil Cosmetics. Even-tone, hydrated and light-infused skin is the true fountain of youth.

“I am delighted that we can now extend our product range to the Middle East.  GMG is the perfect partner as we reach out to these exciting new markets.”

Gulf Marketing Group operates 183 stores across the Gulf region, under the Sun & Sand Sports and Super Care Pharmacy marques, as well as individual brand outlets including Nike, Timberland, VANS and Columbia.  Twenty-three of these stores have opened during the current financial year, with another 20 planned for launch by June 2014.

Its Super Care Pharmacy brand was established in Dubai in 1978.  It currently has 28 pharmacies and 16 nutrition centres in Dubai and Sharjah and one wellness store, Super-Care Total Wellness, in Dubai Mall.


For further information, please contact:

Maxwell Clarke, Four Communications     +971 55 985 3382


About Super Care: 

Super Care Pharmacy is the Healthcare arm of Gulf Marketing Group. Established in 1978, Super Care now holds a prominent position in the Retail Healthcare Industry in the UAE operating three business models – Super Care Pharmacy, Nutrition Centre and Super Care Total Wellness. All twenty eight of Super Care’s current locations are very strategic and high profile be it in leading shopping malls, busy high streets or elite residential areas. Rapid growth combined with unsurpassed professional standards in operations has led to the group’s evolution into a key player in the healthcare market and a trusted destination for our thousands of treasured customers every day. Visit one of our stores to experience real value, quality and service.

About GMG:

Gulf Marketing Group is a UAE-based holding company with operations in retail, commercial, industrial, education, healthcare & pharmacies, real estate & service oriented projects.  Established in 1978, it has grown to become one of the region’s leading businesses in many of its sectors.


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