Fitness First “Fitness Fridays” at Downtown Dubai

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Fitness First Fitness Fridays at Downtown Dubai

Fitness First to Showcase Latest Innovations in Group Exercise during ‘Fitness Fridays at Downtown Dubai’

Dubai-UAE: February, 2013 – Fitness First, a Fitness First franchise owned and operated under license by the Landmark Leisure and Hospitality Services Ltd, is set to add another new dimension to weekends at Downtown Dubai. Displaying latest innovations in group exercise in an activity like no other, Fitness First will engage the community from all age groups and nationalities on 15 and 22 February, as well as 1and 8March at 10:00am.

Building on the success of the ‘Downtown Dubai Dance Extravaganza’, Emaar is once again joining hands with Fitness First to host the initiative titled ‘Fitness Fridays at Downtown Dubai’.

Fitness First will choreograph the sequence on select music, featuring routines such as Body Combat, Pilates, Flow Yoga, Zumba, and Body Attack. The event will be led by Fitness First trainers.

‘Fridays at Downtown Dubai’ are free for the community to participate and enjoy the fun-filled group routines and simple moves that do not require flawless coordination. In addition to improving core strength, flexibility, agility, and economy of motion, the exercises will help participants relax through easing muscle tension and stress. The event, which will include interesting giveaways to attendees, will also showcase Zumba demonstrations.

Mark Botha, Group Operations and Marketing Manager, Fitness First Middle East, said: “We are honoured to collaborate with Emaar once again to host yet another exciting event. Group exercise encourages fitness and allows individuals of all ages and fitness levels to experience new routines, de-stress and stay fit. ‘Fitness Fridays at Downtown Dubai’ comes as part of our efforts to motivate the community to adopt healthier lifestyles.”

The classes on 8March will be dedicated to International Women’s Day. The sessions will particularly spotlight Fitness First’s exclusively designed clubs for women who seek to get fit and stay healthy.

Described as ‘The Centre of Now,’ Downtown Dubai is the definitive lifestyle destination in the city, featuring several must-visit attractions including Burj Khalifa, the world’s tallest building; The Dubai Mall, the world’s largest shopping and entertainment destination; and The Dubai Fountain, the world’s largest performing fountain.

For more details, call 800 FITNESS (348 6377), visit or log on to our Facebook page


About Fitness First:

Fitness   First Middle East is part  of  the world’s leading health and fitness  chain,  a Fitness First franchise owned and operated under license by  Landmark  Group,  a leading retail and hospitality conglomerate in the Middle  East  and  India.  With over 38  clubs in the Middle East across the  UAE,  Bahrain, Qatar,  Saudi  Arabia, Kuwait  and Jordan, the fitness  chain  offers  world  class facilities   including   best   in  class equipment,  free  group  exercise classes,     dedicated    free   weights   area,   personal   training   by internationally accredited fitness  professionals.

Fitness First’s  pipeline  for  the  region includes branches at Sama Sulaibikhat Kuwait,  Sahara Centre Sharjah, Malga gate  and Khurais Road, Riyadh, KSA and Wahat Hili,  Al Ain. We take this opportunity to reiterate our aim to provide members with easy access to fitness through establishing new clubs across the emirate.

In  addition  to  dedicated  Ladies  only   clubs  and multiple  membership privileges,   Fitness  First  is also proud to bring the latest  innovation in   the  fitness  industry to its members including Xfit, Swing Yoga, PurMotion, TRX Suspension training, Kettle bells, ViPR and many more.

Fitness First is  a  global brand that originated in the UK. Backed by an experience of over 17 years, the fitness chain has grown into a network of over 300 clubs and 1 million members globally in more than 15 countries worldwide.


For media inquiries, please contact:

Nadine Abdel Khalek
APCO Worldwide



Rishi Talwalker                                                                                  






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