Beach Polo action set to hit the sands of Dubai
- Julius Baer Beach Polo Cup Dubai 2014 presented by Cadillac announced under the support of Dubai Sports Council
2014 is a particularly special year, marking 10 years since the Beach Polo Cup was conceived and created in Dubai. At this point in its relatively short history, it has grown to become a worldwide phenomenon and is now held in 30 cities around the world.
2013 marked the event’s return to Dubai and this year, hosts and founders mamemo productions have relocated to new iconic venue, Sky Dive Dubai, home to many international sporting events, where the world’s largest beach polo venue is being built especially for the tournament.
Announcing Dubai Sports Council’s full support of the event, mamemo productions’ managing & creative director Sam Katiela, creator & founder of the Beach Polo Cup Dubai, said: “We are extremely proud that we are now officially under the support of the Dubai Sports Council, which is chaired by HH. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and chairman of the Dubai Executive Council.’’
“This will push the tournament to a totally different level, giving it the awareness it deserves, because this is an event of Dubai and the UAE. This event represents the strengths, the spirit, and the passion for sport that the UAE is proud of and gives a message for the world that Dubai is home to some of the best, international, high class events in the world.’’
Mr. Ghazi Al Madani of Dubai Sports Council stated: “The Dubai Sports Council wholeheartedly supports sporting events that complement its own agenda of sporting activities throughout the year. The fact that this tournament was created in Dubai by mamemo productions and has witnessed a remarkable growth has encouraged us to give our full support to its current edition and provide them with means to success. Its novel idea and outstanding level of organization has made it an important addition to the sporting calendar in Dubai and a vivid example of events that make Dubai a sporting destination.”
mamemo productions is also proud to announce Swiss Private Bank Julius Baer is again the title sponsor for the 2014 edition, as well as one of the team sponsors.
Daniel Savary, Head of Eastern Mediterranean, Middle East and Africa (EMMEA), Bank Julius Baer, said: “We, at Julius Baer, have chosen to sponsor polo globally because of its dynamics and consciousness of tradition, which are in line with our values of always striving to achieve excellence. Therefore, we are delighted to showcase our affinity to the sport in the UAE through the sponsorship of the Julius Baer Beach Polo Cup for a second consecutive year and further highlight our commitment to the country, as well as the wider region.’’
The tournament also welcomes car brand Cadillac on board as official presenting sponsor of the tournament.
With an even bigger setup for both Shams and Majlis areas, this year’s tournament will definitely be an exciting experience for fans of all ages.
The polo games will begin at sunset this year, giving spectators an afternoon of up-close polo, entertainment and family fun – including a fully managed 400square meter kid’s area.
“Last year’s tournament already exceeded many expectations but we are committed to continue to break new grounds and set the bar,” Katiela added.
With the event attracting polo professionals from all over the world, the tournament will also see patrons from last year play again, including top pro’s from Argentina – deemed the superstars of the polo arena.
Tickets are available to purchase now from Platinum List.
For more information on the Julius Baer Beach Polo Cup Dubai 2014 Presented by Cadillac, please visit: www.beachpolo.net .
About Beach Polo Cup Dubai
Beach Polo Cup Dubai was founded in 2004 by mamemo productions and played for the first time in Dubai. Beach Polo Cup Dubai played for 2004, 2005, 2006 and then after 6 years made its comeback in 2013. Since its creation 10 years ago, the Beach Polo Cup has grown to over 30 cities around the world.
About mamemo productions
mamemo productions is an interactive media and marketing company with presence in Dubai, Zurich, Munich, Jeddah and Bahrain, delivering a full creative service from idea to experience, encompassing production, design and marketing.
In 19 years, mamemo has grown from a local marketing operations company to a global full service creative agency. Our roots are still firmly in building experiences that leave lasting impressions. Except now we do this by nurturing your tactical message or brand expression for its entire journey, from ideation to sensation.