The Art of Fashion
SS’14 Splash fashion show
Kuwait: Celebrating the concept of art is fashion, the recently concluded Splash Spring Summer’14 fashion show explored varied possibilities of art applied to garments, where each was seen as a blank canvas for free artistic expression. Titled ‘Art of Fashion’, the show featured this season’s newest works of art which will be seen hanging in all Splash stores across the Region. Held at Dubai Studio City, the show enthralled a 3000 strong audience of style-conscious aficionados from across the Region.
Tugging at the season’s trends Splash presented an inspiring and artful new collection that draws from the bold work of pop art to influences of tribal artistry to the structure of constructivism and the surrealism of prints. The posh, contemporary evening saw 45 international models sashay down the catwalk which was an industrial space created into an art gallery, offering a clean, minimalist and urban feel. The entire set used only three colours white, teal and grey while real colours were added by way of custom-made art installations and the runway collection.
Inspired by the season’s trends and the recently concluded catwalk extravaganza, Raza Beig,
CEO, Splash & ICONIC, said,” At Splash we have always strived to work on unique concepts and sets and this season we got inspired by the fact that fashion is an art form and one that is very influential. A season that is all about structure and minimalistic fashion our runway was a mix of pop to abstract art to nuances of tribal art and surrealism as we presented a collection of high street must haves.”
“With an aim to maximize the reach of our shows and celebrate fashion on a larger scale, we live streamed our 3 shows on all our social media platforms along with other leading online platforms across the Region, where a million or more fans and consumers watched the show.” Raza added further.
With the SS’14 blockbuster trends already at the top of every fashionistas shopping list, the Splash runway married themes beautifully with each other to offer high-voltage fashion. The show started with Popism, a trend that exhibits the surge of pop inspired fashion and is influenced heavily by the likes of Andy Warhol and Roy Litchenstien. Application of artwork to garments with a strong primary colour palette and bold geometric patterns this was one of the boldest collection so the runway. Next in line was Sketch Art where freedom of expression is key with sketching, paint splatter and scribble inspired prints forming the core. Just as art combines opposite textures on a canvas, the Splash collection included combinations like sheer with solid, shiny with matt and embellishments with strong clean modern lines, bringing a whole new dimension to clothing. Dominating the runway were trends like cubism and constructivism which are key for the season in terms of shape influences and introducing a clean minimalist fashion future.
The season promises to be print dominated with the most conversational prints and bold designs where photo-real surrealist collages are fashioned and applied to formal jackets, casual tees and sweaters. The mixture of abstract art and visually impactful brush strokes are applied to garments as if painted by hand offering a line-up of head turning pieces. Last but not the least is Tribalism, a popular theme that is reborn in a whole new form. Bold and bright ikat tribal designs with flashes of neon with a big emphasis on body conscious silhouettes are must haves. Not to be left behind are accessories with particularly artful designs like fruit adorning neckpieces, clutch bags with raffia fringing and oversized tassel decorations.
A combination of visually stimulating and thought provoking collection the, Splash SS’14 wardrobe presented on the runway will be available from now until June’14 in store while all the looks from the catwalk are available on www.splashfashions.com and Facebook.com/Splashfashions for choosing your favorite pieces and in case you want to revisit moments from the show tune in to Youtube.com/SplashFashion.
Visit Splash at all Centrepoint Stores & The Avenues Mall to explore the Seasons Newest Collections.
About Splash:
Headquartered in Dubai, Splash is Middle East’s largest fashion retailer and part of the Landmark Group, one of the biggest retail conglomerates in the Middle East, India and Africa. Founded in 1993 as a single brand store in Sharjah, Splash has grown to over 200 stores and 50 brand stores across 14 countries.
Showcasing popular collections for men, women and teens, Splash has revamped its existing product portfolio and introduced a uni-brand concept across its stores providing a comfortable and easy shopping environment. Alongside, Splash also houses a gamut of international brands under its portfolio like Lee Cooper, Bossini, ELLE and Being Human among others. Celebrating Turning 20, Splash has roped in Salman Khan as the brand ambassador and introduced a new brand campaign ‘Love Splash, Love Fashion’ that plays on the brand’s long standing affair with fashion.
As a brand Splash believes in constantly being a trend-setter in the region and has successfully created some of the biggest and most popular brand properties/events like the bi-annual fashion shows, the Limited Edition Calendar launches which have now become part of the social calendar of the Region. With constant revamping of the marketing portfolio, newer forms of communication are added and channelled to keep the consumer involved.
Splash has received several significant industry accolades that include being awarded the “Superbrand” status 2013 which is fourth in a row for the brand along with a ‘Powerbrand’ status for 2013. Also listed in Forbes Arabia’s “Top 40 Arab Brands” list, Splash has also been awarded at the Grazia Style Awards 2010, as ‘Best place to Spend AED 500’. A winner of several marketing awards of great significance, Splash has also won the Most Admired Marketing Campaign at the Retail ME Awards 2011 along with the Most Admired Retailer award.
To stay connected with Splash visit, www.splashfashions.com, www.facebook.com/splashfashions, www.twitter.com/splashfashions, www.youtube.com/splashfashion.
For more information, please contact:
Ali Hussain/ Matilda D’Souza Nadin Alami / Stacy Lobo
Tel: 22909909 Tel: 22901571
Email: ali.hussain@landmarkgroup.com Email: nadin.alami@bm.com
Matilda.dsouza@landmarkgroup.com stacy.lobo@bm.com