Global fashion legends to headline 2nd Vogue Fashion Dubai Experience at The Dubai Mall from Oct. 30 to Nov. 1
- Dubai’s unmatched celebration of high-end fashion extended to three days with an array of lifestyle events
- Defining Dubai as a global fashion capital, Emaar’s flagship fashion event to promote 20 emerging young talents, alongside eight established designers, from across the world
- Exclusive in-store activations, live music entertainment and panel discussions with young designers among highlights
Dubai, UAE: The world’s foremost fashion legends will once again celebrate the newest trends in fashion at the 2nd Vogue Fashion Dubai Experience to be held at The Dubai Mall, home to the largest collection of high-end brands under one roof.
The flagship fashion event of Emaar Properties, organised in partnership with Vogue Italia, which catapulted Dubai into the league of global fashion capitals in its inaugural edition, will be held this year over an extended three days from October 30 to November 1.
An unparalleled showcase of the world’s most fashion-forward designers in the Middle East region, the 2nd Vogue Fashion Dubai Experience promises much more excitement this year, with exclusive in-store activation by the 300 plus participating outlets, live music and lifestyle activities.
A high point of the event will be its focus on serving as a platform for emerging fashion talent from across the world, with Vogue Italia and BySymphony.com scouting 20 emerging designers, who will show their works from throughout Vogue Fashion Dubai Experience. Eight established international talents, selected by Vogue Italia, will also display their newest collections during the event.
Abdulla Lahej, Group Chief Executive Officer, Emaar Properties PJSC, said: “The inaugural edition of Vogue Fashion Dubai Experience elevated Dubai’s status as a global fashion hub while also serving as a platform to highlight the talents of young designers from around the world. This year, we are expanding its scope to make it one of the world’s foremost luxury fashion and lifestyle events. It will drive creative dialogue, encourage more young fashion designers to make their mark internationally and further establish Dubai and The Dubai Mall’s credentials as the must-visit destination for fashion retail.”
Franca Sozzani, Editor in Chief of Vogue Italia, said: “We are extremely excited about the 2nd Vogue Fashion Dubai Experience. Last year was a huge success in terms of attendees, talents, and funds that were raised. The Dubai Mall is a Fashion World. Vogue Italia is the Fashion Magazine. To make an event together means to welcome all the people who love fashion, and also to give an opportunity to young talents to show their creativity.This confirms once more that Vogue Italia and The Dubai Mall have vision in common; not only do we share a passion for fashion, but also a commitment to give back to the communities we serve in.”
The first edition of Vogue Fashion Dubai Experience brought together the world’s most renowned designers who have played an integral role in the growth of the industry. The event also defined Dubai as an international hub for young designer talents by providing them the platform to showcase their design skills, thus underlining Vogue Fashion Dubai Experience’s credentials as the go-to destination for new talent.
The talent-scouting competition for this year’s new talents is curated by Vogue Italia, in partnership with BySymphony.com, the Middle East’s home of international luxury fashion online, to identify promising young designers. The winners will be announced shortly.
At the inaugural Vogue Fashion Dubai Experience, The Dubai Mall hosted a fashion show featuring works by eight international young designers, including four from the Arab world. In addition to fashion showcases by the retail outlets, exclusive fashion creations and lifestyle experiences were auctioned at a charity dinner gala at The Pavilion, Burj Khalifa.
The Dubai Mall is the world’s most visited shopping and entertainment destination, which welcomed over 75 million visitors in 2013. In addition to the 1,200 retail outlets, the flagship asset of Emaar Malls Group has over 200 plus F&B outlets and several world-class leisure attractions.
About The Dubai Mall:
Located in the heart the prestigious Downtown Dubai, described as ‘The Centre of Now,’ is The Dubai Mall, the world’s largest shopping and entertainment destination and the world’s most-visited shopping and leisure destination. The mall is embarking on an ambitious expansion strategy to add 1 million sq ft of additional retail, entertainment and leisure space.
With a total internal floor area of 5.9 million sq ft, The Dubai Mall has 3.77 million sq ft of gross leasable space and over 1,200 retail outlets including two anchor department stores – Galeries Lafayette and Bloomingdale’s – and over 200 food and beverage outlets as well as over 14,000 car parking spaces.
The Fashion Avenue, a 440,000 sq ft fashion precinct dedicated to high fashion, positions The Dubai Mall as the fashion capital for the region. Other niche components of the mall include The Souk, an elegantly designed precinct featuring jewellery shops, accessory outlets, traditional Arab clothing and handicraft stores, among others; and The Village, that offers a rich collection of denim brands and brings an outdoor community feel with tree-lined walkways, cafés and restaurants.
The Dubai Mall features the world-class Dubai Aquarium & Underwater Zoo featuring thousands of aquatic animals and a 270-degree walkthrough tunnel. The strong family entertainment components include KidZania®, an innovative children’s ‘edutainment’ concept; SEGA Republic, a 76,000 sq ft high adrenaline indoor theme park; the 22-screen Reel Cinemas megaplex with a total capacity of 2,800 seats; and the Olympic-sized Dubai Ice Rink. Most recently, the mall unveiled the fossil of a 155-million year old real dinosaur, displayed at its Grand Atrium.
The Dubai Mall is directly linked to The Address Dubai Mall, a world-class hotel, and to the Dubai Metro through a state-of-the-art travellator.
Along the mall’s sprawling waterfront promenade, is the world’s most spectacular outdoor musical water fountain – The Dubai Fountain – with lights, water jets and laser projections choreographed to themed music and songs. Spanning a length of over 275 m, the fountain’s powerful water nozzles shoot water sprays of over 450 ft (equivalent to a 45-storey building).
The Dubai Mall acts as a gateway for visitors to Burj Khalifa, the world’s tallest building. Tickets to At the Top, Burj Khalifa, the world’s highest observatory deck with an outdoor terrace, are available exclusively to visitors of The Dubai Mall.
Follow The Dubai Mall on Facebook at www.facebook.com/TheDubaiMall; on Twitter: @thedubaimall; www.thedubaimall.com.
For more information on Emaar and The Dubai Mall, please contact:
Kelly Home / Nivine William
ASDA’A Burson-Marsteller; Tel. +9714 4507 600
About Condé Nast in Italy:
Edizioni Condé Nast Spa, entirely owned by Condé Nast International, is Italy’s leading publisher of upscale titles. The company publishes 15 magazines (including a weekly title): Vogue, L’Uomo Vogue, Vogue Bambini, Vogue Gioiello, Vogue Sposa, Glamour, AD, Sposabella, Condé Nast Traveller, GQ, Vanity Fair, GQ Style, Vogue Accessory, Wired, Myself.
Founded in 1964, Vogue Italia is the most influential Italian fashion magazine in the world. Headed by Editor Franca Sozzani since 1988, over the years it has become an icon of style and elegance. Not only has Vogue never followed the styles of other magazines, but it has created its own styles, paving the way for others, especially in the way of photographers, graphic design, models, stylists, and obviously, for fashion services.
Vogue Italia comes out in 12 issues each year and includes important supplements such as Vogue Unique, dedicated to high fashion and luxury, Casa Vogue, a unique showcase of interior designers, Shopping in Vogue and Beauty in Vogue.
For more information on Vogue Italia, please contact:
Alessandro Nozza Laura Piva
Emanuela Schmeidler S.r.l. Edizioni Condé Nast Spa, Communications Director
Tel. +39 02 636 799 00 Tel. +39 02 85611