First ‘Reebok Running Club’ Launched
in the Region
In partnership with Dubai Marina Mall and Urban Energy Fitness
UAE: For many people improving health and wellbeing in 2013 will be at the top of their agenda come January. Now, thanks to international sport and fitness brand Reebok, people in the UAE can enjoy the great physical, mental and social benefits that running can bring by signing-up to join the first Reebok Running Club in the region.
Located at Dubai Marina Mall and organised in partnership with fitness experts Urban Energy the new running club will help people of all abilities and fitness levels ignite their passion for running by coming together twice a week to run in a fun, motivating atmosphere and share advice on training, nutrition and general health tips.
Coinciding with the launch, Reebok has branded the promenade at Dubai Marina Mall and running track with distance markers and inspirational messages to help runners push that little bit harder and ultimately achieve their fitness goals, whether they are looking to get back in shape, taking running to the next level or training for a marathon.
“Dubai Marina is full of activity and a great place to run, especially during this time of year when the weather has cooled,” commented Mark Greiner, General Manager, RBK Middle East. “We have created the Reebok Running Track to encourage everyone to take part in exercise, get fit, and discover their potential. The Reebok Running Club brings the opportunity for people to get the very best out of their workout by training with experienced fitness professionals and tailoring a programme that is right for them. Rather than running alone, people will make friends, enjoy the camaraderie and learn about how to improve their all-round health together.”
Catering for both men and women, the Reebok Running Club meets on Monday and Friday at 07:30am and 08:30am respectively and costs AED 50 for each session. Alternatively, people can visit www.urbanenergyfitness.com for more information on purchasing a package or visit the Reebok store at Dubai Marina Mall to complete a registration form.
Each registered member of the club will receive a complimentary fitness welcome pack from Reebok after completing their first run.
About RBK ME
Since 1999, RBK Middle East is the sole distributor for the Reebok brand in the GCC. Headquartered in UAE, RBK ME has distribution and sales offices in all the six GCC countries. The company has 14 company owned outlets in the region and also looks after distribution of Reebok products to the various multibrand stores throughout the GCC.
About Reebok International Ltd.
Reebok International Ltd., headquartered in Canton, MA USA, is a leading worldwide designer, marketer and distributor of sports, firmness and casual footwear, apparel equipment. A subsidiary of Adidas Group, the company operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division.
For more information, visit Reebok www.reebok.com