Alien interactive experience
For the world premiere of the first Alien brand film and the new fragrance Alien Eau Extraordinaire, Thierry Mugler Parfums launches an unprecedented interactive experience.
The brand invites you to an extraordinary online voyage to discover the mysteries of the sun goddess’ palace through a series of riddles. Play to win a trip in the Moroccan desert and bottles of the new perfume Alien Eau Extraordinaire.
The experience, produced by the company Fighting Fish, is on a level with the magnitude of the film designed by the Creative Director of Thierry Mugler Parfums, Christophe de la Taillade, and directed by Floria Sigismondi (Production Quad). To a soundtrack by Sigur Ròs, players wander through the strange, spellbinding décor of the Tuscan Sammezzano Palace in search of the goddess.
The adventure is available, from 1rst April till 31rst May, in nine countries and seven languages, in desktop, tablet and mobile versions.
ABOUT CLARINS FRAGRANCE GROUP AND THIERRY MUGLER
Founded in 1954 by Jacques Courtin-Clarins, Clarins has been the European leader in luxury skin care for over 20 years. In 1991, the brand diversified its portfolio, launching its first makeup line. In 1992, it launched the now iconic perfume Angel by Thierry Mugler and purchased Azzaro Perfumes in 1995.
The group’s perfume business is now combined within Clarins Fragrance Group (CFG) chaired by Sandrine Groslier. Its portfolio consists of three select perfume brands – Thierry Mugler, Azzaro, Swarovski – as well as a partnership with the fashion brand Zadig & Voltaire, and the distribution of other select brands in Europe, Canada and the United States.
Today, Thierry Mugler rivals with the most prestigious fragrance brands and is available in over 14, 000 retailers and specialty boutiques, spread across 122 locations on 5 continents. The brand owes its success to a powerful combination of expertise, audacity and boundless creativity, as well as to its exclusive relationship with its devoted followers.
In 1992 launch of Thierry Mugler’s Angel, an innovative perfume with gourmand notes housed in an unforgettable star-shaped bottle, ranks among the top five best-selling women’s fragrances in the world today. The perfume’s smashing success marked the beginning of a legacy that includes A*Men, created in 1997, Alien, launched in 2005 and Womanity in 2010. His latest creation, Angel Eau de Toilette, conceived almost 20 years after Angel Eau de Parfum, was launched worldwide in September 2011.
Tanya Kassab, Strategies International
+971 4 299 73 76 or +971 55 389 1413 or