Ted Baker opens new store within Abu Dhabi’s World Trade Centre
Ted Baker is proud to announce the opening of his very first store within Abu Dhabi’s prestigious World Trade Centre. With a retail space of 2893sqft,the store will showcase Ted’s AW13 menswear and womenswear clothing and accessory collections.
Renowned for his distinctive and individual designing each store all over the world, once again this new store is no exception for Ted. The store interior has been transformed into an Old English Manor House split into four distinctive rooms within the four walls of the store.
Celebrating the refinery and grandness of Lords and Ladies of days gone by, Ted has created a setting of like for like details, recreating the pomp and ceremony of the Ballroom, the gentry and refinement of the Billiard Room, the whit and knowledge of the Library and the relentless hum of the engine room – the Kitchen. All rooms sit alongside the Orangery and the great façade of an Old English Manor House.
The Ballroom features decorative antique mirrors, a grand piano which has been converted into a table and a large crystal chandelier, whilst the Billiard room walls are made with full timber panelling and house a full sized Billiard table. The Library displays an array of books, maps and globes, the tables are designed as leather bound desks and the light fixtures are made from old books. A walk through the Kitchen reveals ceiling lights made from Victorian copper pots and pans, and glazed ceramic tiles adorned with kitchen equipment imagery are used for the walls. Ted’s fitting rooms are transformed into the Orangery which depicts a large mirrored greenhouse, taking inspiration from a botanical garden and drawing similarities to England’s Kew Gardens.
A further Ted twist comes in the form of a series of‘murder mystery’ style characters which are woven into the store design. Keep your eyes peeled around the store for Colonel Pin Strip; Miss Polka Dot; Rev Tartan; Miss Hounds Tooth or Professor Paisley!
Awash with nostalgia and old-fashioned glamour, Ted’s Womenswear collection is a modern classic with a stylish palette of soft nudes and natural hues, deepened with rich chilli reds and lighter bottle greens.
Whether you’re a man-about-town or a true country gent, Ted’s taken the express line to dapper and debonair for his Menswear collection. Mustards and muted teals sit alongside dark reds and purples to deliver an essential collection that puts the ‘aah’ into suave.
For the perfect platform to leave a lasting impression, take the scenic route with Ted this AW13: striking colours, breath-taking prints and dramatic fabrics combine to create a stylishly modern collection designed to make you stop in your tracks.
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Email: emma@rshme.co.ae or rebecca@ovation-pr.com
Ted Baker website: www.tedbaker-london.com