Sun & Sand Sports prove ‘Learning is a Sport’

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Sun & Sand Sports prove Learning is a Sport

Sun & Sand Sports prove ‘Learning is a Sport’

Dubai:  Sun & Sand Sports and Sun & Sand Sports Kids have rolled out their Back to School campaign for 2014. The campaign which includes fun in-mall activations, competitions and the latest back to school gear from the world’s most popular sporting brands is running across their 40+ stores in the Middle East.

The region-wide campaign ‘Learning is a Sport’ focusses on the fun aspects of going back to school. From hanging out with your friends again, playing football with your crushed tin can in the corridors or shooting paper balls into the class trash bin, Sun & Sand Sports has the latest range of clothing, equipment and accessories for children of all ages this back to school season.

With a variety of fun in-mall activations taking place across the Middle East, Sun & Sand Sports is encouraging children to get involved and try out their latest products. The main activation took place in Mirdif City Centre between August 25 to 31, 2014 challenged children to slam dunk paperballs into a bin, shoot footballs and fill their backpacks full of sporting goodies whilst being restrained by a giant elastic band, before graduating from Sun & Sand Sports School with a complimentary graduation picture and voucher!

With collections from brands such as Nike, Adidas, Reebok, Puma, Arena and many more, Sun & Sand Sports and Sun & Sand Sports Kids offer a full range of back to school apparel, footwear sports equipment and accessories for both inside the classroom and outside on the sports field. With offers on everything from trusty black shoes and backpacks, to sporting gear covering football, basketball, tennis, swimming and cricket, Sun & Sand Sports and Sun & Sand Sports Kids are the ultimate one-stop-shops for this Back to School season.

Mohammad A Baker, Deputy Chairman, Gulf Marketing Group, said: “Our aim with the Back to School campaign is to make life easy for parents and students this summer, providing a destination where they can get all the clothing and equipment they need in one place. With the Back to School collection we have a unique range of cutting edge products specifically tailored to the youth market.”

Sun & Sand Sports stores can be found throughout the UAE as well as in Qatar, Bahrain, Oman and KSA, whilst Sun & Sand Sports Kids stores are located in the UAE and Bahrain.


For further information, please contact:


Maxwell Clarke, Four Communications         +971 55 985 3382

Ghali Houri, Four Communications                +971 55 980 6698

About Sun & Sand Sports:

Sun & Sand Sports was established in 1979 and was the first business set up as part of the Gulf Marketing Group. The group encompasses more than 90 diverse sports brands as well as 50 major global brands. There are currently over 120 stores across six markets in the Middle East including the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman.

About GMG:

Gulf Marketing Group is a UAE-based holding company with operations in retail, commercial, industrial, education, healthcare & pharmacies, real estate & service oriented projects.  Established in 1978, it has grown to become one of the region’s leading businesses in many of its sectors.