Second Edition of the Running Club

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Second Edition of the Running Club

Fitness First Middle East Rolls-Out Second Edition of the Running Club Powered by adidas


  • Set to Help Participants Prepare for 2014 Standard Chartered Dubai Marathon 10K Run


Dubai-UAE:  – .

Open to Fitness First members and the public free of charge, the Running Club’s first session is scheduled to begin from Sunday 20 October at Safa Park Gate 1 at 7pm and will run until February 2014. The community initiative comes as a part of Fitness First’s mission ‘To make the world a fitter place’ and help the community to get active, start exercising and lead a healthy lifestyle.

The weekly sessions of the Running Club will be led by expert trainers who offer tips to beginners as well as seasoned runners. Additionally, special Running Guide’s will be handed out to members on how best to train for their first 10km run, or to help accomplished runners improve their 10K run time. Loyalty cards will also be provided to encourage running club members to attend regularly. The runners will also be awarded with adidas goodies on their 3rd, 6th, 9th, 12th and 18th run.

Mark Botha, Group Operations and Marketing Director, Fitness First Middle East, said: “Our Running Club reiterates our commitment to offer products and services that make sure our members and the larger community enjoy fitness activities. We aim to continue to raising awareness on the importance of exercise to the Middle East. The Running Club, being a group training session, has the advantage of making the training process all the more helpful and enjoyable. Everyone is welcome to join the Running Club and benefit from the training even if you have never run before. ”

Jad Chouman, Brand Director, adidas Middle East and North Africa, said: “adidas is pleased to partner with Fitness First again in its efforts to host the second edition of the Running Club. It is an ideal initiative to help take the running community in the UAE to the next level and encourage participation in local and regional marathons.”

adidas knows every runner is different but every runner wants the same results – to be better, faster and have more control. Few other global sports brands have the same heritage when it comes to running – from the 1936 Summer Olympics in Berlin to the Standard Chartered Dubai Marathon in 2011, adidas has been outfitting runners with the best shoes for their unique style. This year, adidas introduces runners to its updated portfolio of technical running products, including the Supernova Glide, adizero adios and the adistar Ride, which are designed with adidas technologies to help runners achieve their goals.

The Running Club sessions will be held at several venues including Motor City Fitness First (Mondays and Thursdays 8:30am and 7:30pm), Deira Creek Park Gate 4 (Tuesdays at 7:00pm), Al Safa Park Gate 1 (Sundays and Thursdays at 7:00pm), and the Corniche in Abu Dhabi (every Saturday at 5:00pm). The public can register at one of the listed Fitness First clubs and to receive their running guide and loyalty card.

Fitness First is dedicated to ‘making the world a fitter place’ with its state-of-the-art equipment, fully qualified personal trainers and the latest group exercise classes. For further details on Fitness First, call 800 FITNESS, visit, log into our Facebook page or Instagram page @fitnessfirstme.




About Fitness First:


Fitness First Middle East is part of the world’s leading health and fitness chain, a franchise owned and operated under license by Landmark Group. Fitness First is  a  leading  retail  and hospitality conglomerate in the Middle East   and  India   with  over 53 clubs across 41 locations in the Middle  East  across  the  UAE,  Bahrain,  Qatar, Saudi Arabia, Kuwait and Jordan,  which  includes  facilities  divided into Mixed clubs, Ladies only clubs  and Male  only  clubs.  The  fitness   chain   offers  world  class amenities    including   best   in  class equipment,  free group  exercise classes,  dedicated     free    weights    area,   personal   training   by internationally accredited fitness  professionals.

Fitness   First’s  pipeline  for  the  region  includes  branches  at  Sama Sulaibikhat  Kuwait,  Malga  gate  and Khurais Road and Riyadh, KSA. It is committed   to provide members with easy access to fitness through establishing new clubs across the emirates.

Fitness   First is also proud to bring the latest innovation in   the fitness   industry to its members including Xfit, Swing Yoga, Queenax, Lifescape, BILT, PurMotion, My Zone, My Ride and many more.

Fitness First has been awarded Best in Woman’s Fitness by Mother Baby and Child Awards.

Fitness First is a global brand that originated in the UK. Backed by an experience of over 17 years, the fitness chain has grown into a network of over 380 clubs and 1.0 million members globally in more than 15 countries worldwide.


For media inquiries, please contact:


Rishi Talwalker

APCO Worldwide



Elizabeth Cook

APCO Worldwide


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