THE SEARCH FOR THE FITTEST ON EARTH™ GETS UNDERWAY WITH THE 2014 REEBOK CROSSFIT GAMES OPEN
Register now for the 2014 Reebok CrossFit Games Open
UAE: The CrossFit Community around the world can now register for the 2014 Reebok CrossFit Games Open at http://games.crossfit.com. The Open is the first of three stages of the most inclusive fitness competition in the world – The 2014 Reebok CrossFit Games – which culminates in July with The Finals held at the StubHub Center, in Carson, California.
Anyone can register for The Open and since Reebok partnered with CrossFit Inc. in 2010 and became the title sponsor, the Games have grown in popularity year after year with more than 138,000 people having participated in 2013. This year promises to be bigger and better with the continued growth of The CrossFit Community.
During The Open, competitors are invited to perform five CrossFit workouts over five weeks, recording and comparing their results with athletes across the world. The first Open workout of the day will be released on Thursday, February 27 at http://games.crossfit.com. The fifth and final Open workout will be released five weeks later on Thursday, March 27.
“At Reebok we want to get people moving,” said Chris Froio, Head of Training at Reebok.” This vision is brought to life through our partnership with CrossFit, which demonstrates first-hand what you can achieve when you put your mind to it and have the support of a great community behind you to cheer you on. We’re inspired by everyone that competes in The Open so through the Games we hope to inspire the rest of the world to get active.”
The partnership between Reebok and CrossFit was forged in 2010 and is a natural collaboration between two companies that are committed to empowering people around the world to be fit for life. With this partnership, Reebok will continue to support CrossFit’s fitness program and the CrossFit community by sponsoring the CrossFit Games and in producing high performance footwear and apparel that has been engineered and designed by CrossFit athletes for CrossFit athletes. This collection is worn each year by the competing athletes during the Reebok CrossFit Games Finals, which includes the current Fittest on Earth™, Rich Froning Jr. and Samantha Briggs. For more information visit http://shopcrossfitreebok.com/
To register for the 2014 Reebok CrossFit Games Open visit http://games.crossfit.com. To find out more about the Reebok CrossFit Games Open and how to entre at a local Reebok CrossFit affiliate, contact Candice Howe at Reebok CrossFit LifeSpark on +971 04 4508234 or email crossfit@lifesparkcoaching.com.
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About Reebok
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfil their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s training, running, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. Reebok is the exclusive outfitter of CrossFit and the Reebok CrossFit Games, the official title sponsor of the Reebok Spartan Race, and exclusive apparel provider for Les Mills.
For more information, visit Reebok at www.reebok.com or, for the latest news at http://news.reebok.com/. Or, discover Reebok at the following locations: http://reesha.re/plus; http://facebook.com/reebok; http://twitter.com/reebok; and http://youtube.com/reebok
About CrossFit
CrossFit Inc. is the developer and provider of the CrossFit® strength and conditioning program and a recognized worldwide leader in functional fitness. Founded by Greg Glassman and built on the foundations of constantly varied, high-intensity functional movements, education and collaborative competition, CrossFit-brand workouts develop strength and fitness while cultivating community and camaraderie in each of the more than 8,000 affiliated gyms in its global network. CrossFit Inc. is a leading accredited certificate issuer for physical-training professionals worldwide and offers specialty certificate programs in addition to its core curriculum. CrossFit Inc. publishes the CrossFit Journal, promotes physical and cognitive health and fitness through the CrossFit Kids Foundation, and created and operates the CrossFit Games, an annual competition where elite athletes compete to be named the Fittest on Earth. To learn more, visit crossfit.com, games.crossfit.com, facebook.com/CrossFit or youtube.com/user/CrossFitHQ.