REEBOK BRINGS SPRING/SUMMER 2014 COLLECTION TO LIFE
WITH STRIKING IMAGERY BY CARLOS SERRAO
REEBOK ATHLETES SHOWCASE BRAND’S FITNESS ETHOS
Reebok unveils its Spring/Summer 2014 collection with a series of bold imagery representing its continued mission to empower people to be fit for life.
Shot by internationally renowned sports and fashion photographer and director, Carlos Serrao, the breathtaking lookbook images are an exciting direction for Reebok as the concept focuses on the relationship between the movement of the body and the Reebok footwear and apparel – each shot highlights this relationship in detail.
Using Reebok’s athletes to bring the products to life, they are shot as they each move through their respective fitness disciplines. Elite Reebok CrossFit Games athletes Garrett Fisher and Lindsey Valenzuela showcase the Reebok Training collection; olympian middle distance runner Carrie Tollefson and elite Spartan obstacle course racer Hunter McIntyre unveil the Reebok Running collection; globally celebrated Yoga instructor and best-selling author Tara Stiles presents the Reebok Yoga collection and Les Mills International group fitness instructor Vanessa Vassallo reveals the Reebok Dance collection.
“At Reebok, we understand that the human body was made to move, and we believe that people need to continuously be challenged to fulfill their potential. We’re committed to enabling people to move the way their body was meant to – helping them get the most out of life. Fitness in Motion amazingly captures the potential of human movement and is the perfect way to showcase our bold Spring/Summer 2014 collection,” said Yan Martin, Reebok’s Vice President of Global Brand Marketing. “The lookbook features our incredible new product range, and is also a visual representation of Reebok’s belief in a better life through fitness.”
The Spring/Summer 2014 Reebok collection will be available in Reebok stores and leading sports stores across the Middle East region starting February 2014.
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Rebecca Liedtke, Ovation PR, rebecca@ovation-pr.com
ABOUT REEBOK
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit Reebok at www.reebok.com. Or, discover Reebok at the following locations:
http://reesha.re/plus; http://facebook.com/reebok; http://twitter.com/reebok; http://youtube.com/reebok; and http://news.reebok.com/
ABOUT CARLOS SERRAO
Carlos Serrao is an accomplished photographer who shoots luxurious images portraying fashion and sports with the eye of an elegant storyteller. Originally from Miami, Carlos’ first introduction to photography was during his experience documenting the local skateboard scene. Becoming somewhat of a local hero in the skateboard scene through his photography, Carlos decided to move to LA to professionally pursue his love of photography. In LA, his success grew rapidly due to his extraordinary style and unique approach to photographing sports images and portraits and he was soon being commissioned to shoot top sports campaigns and editorial worldwide. Since then, Carlos has successfully managed to shoot not only the world’s top athletes and celebrities but has become one of the world’s most internationally respected contemporary photographers.