REEBOK PRESENTS LES MILLS LIVE THIS WEEKEND
Reebok and worldwide group fitness programmer LES MILLS™ will be celebrating their global alliance this weekend with live demonstrations of the LES MILLS™ fitness classes taking place in the Reebok store at The Dubai Mall.
The event, which is being held in conjuction with MEFITPRO, the agent for LES MILLS™ in the Middle East region and Talise Fitness Jumierah Hotels & Resorts luxury health clubs, will see LES MILLS™ trainers demonstrate the scientifically backed and proven classes such as BODYPUMP™ one of the world’s fastest ways to get in shape.
In store LES MILLS Trainers will be showcasing the new Reebok and LES MILLS™ apparel and footwear collaboration which consists of 50 stylish products for men and women developed in partnership with LES MILLS™ instructors. The apparel, which features stylish bold colours, graphics and prints paired with sleek, dynamic silhouettes has been designed to complement the LES MILLS™ programs and to provide maximum support, ventilation and mobility during a workout.
Rebecca Liedtke, Ovation PR, Rebecca@ovation-pr.com
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit Reebok at www.reebok.com. Or, discover Reebok at the following locations:
www.facebook.com/ReebokMENA http://twitter.com/reebok; http://youtube.com/reebok; and http://news.reebok.com/
About Les Mills International
Les Mills International Limited is the creator of 13 global group fitness and team training programs, including BODYPUMP™ (weights), BODYCOMBAT™ (martial arts), RPM™ (indoor cycling), and its recent LES MILLS GRIT™ Series (30-minute high intensity interval training). Millions of participants every week build their fitness in a LES MILLS™ class, held across 80 countries in more than 15,000 licensed clubs around the world. For more information visit www.lesmills.com ; www.facebook.com/lesmills or https://twitter.com/LesMills .
About Jumeirah Group:
Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts. Jumeirah Hotels & Resorts includes Jumeirah at Etihad Towers in Abu Dhabi; Burj Al Arab Jumeirah, Jumeirah Beach Hotel, Jumeirah Creekside Hotel, Jumeirah Emirates Towers, Jumeirah Zabeel Saray and Madinat Jumeirah in Dubai; Jumeirah Messilah Beach Hotel & Spa in Kuwait; Jumeirah Bilgah Beach Hotel in Baku; Jumeirah Dhevanafushi and Jumeirah Vittaveli in the Maldives; Jumeirah Himalayas Hotel in Shanghai; Jumeirah Frankfurt in Germany; Jumeirah Grand Hotel via Veneto in Rome; Jumeirah Port Soller Hotel & Spa in Mallorca, Spain; Pera Palace Hotel Jumeirah in Istanbul; as well as Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London. Jumeirah Group also runs the luxury serviced residences brand Jumeirah LivingTM; the wellness brand Talise; Jumeirah Restaurants; Wild Wadi WaterparkTM; The Emirates Academy of Hospitality Management; and SiriusTM, its global loyalty programme.