REEBOK CLASSIC INTRODUCE THE SS14 COLLECTIONS WITH NEW AND EXCITING UPDATES THAT CELEBRATE THE BRAND’S RICH HERITAGE IN FITNESS, RUNNING AND BASKETBALL
Available exclusively at Level Shoe District
Reebok as a brand has a core belief that the collective energy of community is incredibly powerful. Reebok Classic is a fashion and style brand with authentic heritage in fitness and, as such, is focused on sparking the movement and coming together of like-minded and passionate people who embrace originality and take risks.
SS14 sees Reebok Classic re-introduce some of its most iconic silhouettes with authentic bring-back colorways (the “OGs”) as well as brand new materials, fabrications and executions.
Insta Pump Fury OG.
2014 sees the 20th Anniversary of one of Reebok Classic’s most iconic and recognizable shoes– the legendary Insta Pump Fury.
A true cult Classic with a futuristic twist and bespoke technology, Reebok will celebrate with the re-release of the original red, yellow and black colorway, the Insta Pump Fury OG. As part of the Insta Pump Fury celebrations, 27 global product collaborations have been created through the Reebok Classic Certified Network.
Colourways include: Black/Hypergreen/RBKred/White
The Insta Pump Fury OG is available exclusively at Level Shoe District, the leading footwear destination in the region in The Dubai Mall. RRP AED650.
(*The Reebok Certified Network is a global network of retailers, exclusively chosen by Reebok Classics to creatively collaborate on key initiatives)
Men – Pump Heritage. Pump Omni Zone
The pump heritage story features the Pump Omni Zone Tribute Pack which pays homage to some of the greatest players that wore this shoe in some of the most iconic basketball cities in the USA.
Colorways reference some of basketball’s most loved players and some of the game’s most recognizable heritage colors.
Colourways include: Black/Pink Fusion/Switch Blue/Swag Orange/white
The Pump Omni Zone is available exclusively in The Level Shoe District at The Dubai Mall. RRP AED695.
Men – Retro Basketball. Kamikaze 1 Mid.
The Retro Basketball range takes inspiration from Reebok’s 90’s heritage and features iconic basketball models that fuse unique style with functional performance. Key silhouettes include the Pump Revenge, The Blacktop, the Kamikaze 1 Mid and the Rail.
The Kamikaze 1 Mid are available White/Black/racing green colourways in select Reebok stores across the region. RRP AED495.
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit
Level Shoe District:
Level Shoe District is the world’s iconic shoe concept store, spanning 96,000 square feet, with a curated space divided into 40 designer boutiques and four multibrand areas: Women’s designer and Contemporary, Men’s and Trends. Here, in the heart of Dubai, Level Shoe District culminates in understated elegance and contemporary chic to futuristic fantasy and haute design; a one-of-a-kind shoe metropolis with over 300 international designer brands of which more than 100 are exclusive to the Level.