REEBOK CLASSIC AND ALICIA KEYS BRING THE GIRLS ON COURT WITH THEIR 5TH DESIGN COLLABORATION
Reebok Classic launches its 5th partnership and design collaboration with Alicia Keys with the introduction of the A.Keys Court, the first style to be released from the Spring/Summer 2014 collection which will be available in select Reebok stores globally. The collaboration continues with limited edition lines that celebrate the iconic and distinctive style of court basketball.
The A.Keys Court is a retro inspired sneaker, a celebration of both Alicia’s inner tomboy and her love for basketball. Alicia re-interprets the Classic Court silhouette with a feminine shape and modern details, whilst the basketball inspired cut adds an urban edge and reflects her street sensibility. The distinctive designs, with confetti textures, embossed suede, and luxe leather, give a rich stylised feel to channel urban chic. Framing and structure draws influence from skeletal and architectural design, and combine with the Classic features of The Pump OG to capture the spirit of Reebok’s heritage.
Alicia has been a lifelong fan of Reebok Classic, and her passion for basketball and love of street culture inspired her to bring back the celebrated court style.
“Honestly, I’m in LOVE with the A.Keys Courts, and not just because I designed them! I have always been a bit of a tomboy and getting the opportunity to put my signature touch on a basketball style has been such an honor. I love how these sneakers have that cool, street, edge which simultaneously appeals to my feminine and tough sides. Reebok have really supported and encouraged my creative desire to celebrate iconic basketball style while bringing an edgy, feminine and modern feel with the A.Keys Court.”
Available in select Reebok stores in Kuwait and the UAE. AED475.
Contact: Rebecca Liedtke, Rebecca@ovation-pr.com, +971 (0) 50 902 7601
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfil their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s training, running, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. Reebok is the exclusive outfitter of CrossFit and the Reebok CrossFit Games, the official title sponsor of the Reebok Spartan Race, and exclusive apparel provider for Les Mills.