Priti NYC Nail Polish Now Available

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Priti NYC Nail Polish Now Available in the United Arab Emirates

Priti NYC Nail Polish Now Available

Dubai  – The luxury, eco-friendly nail polish Priti NYC is now available to purchase in the United Arab Emirates online at

Founded in 2005 by ex-model Kim D’Amato, Priti NYC was born from the desire to decrease the amount of chemicals and pollution poisoning the earth and give beauty lovers a green and deluxe alternative option to their daily beauty regime. Since its founding the growth of the brand has been exponential, now being sold in more than 25 countries worldwide.

With an A-List fan base spanning Hollywood actresses such as Natalie Portman, super star singers including Lady Gaga and Beyoncé and the fashion industries most recognized designers including Stella McCartney, Tommy Hilfiger and Donna Karen, Priti NYC is notorious among beauty insiders as the pioneer in natural, organic and ecological beauty.

Completely nontoxic, Priti NYC polishes are a 5-Free brand, meaning they are free of the five most toxic and carcinogenic ingredients in regular nail polish, as well as being fast drying, chip resident, extremely durable and glossy they also contain a UV inhibitor.  Expecting mums will be delighted to hear they are completely safe for use during pregnancy and on their children, with the Priti Princess collection dedicated entirely to little fashionistas.  To complement the eco-friendly values of Priti NYC nail polish, the brand has also expanded to include products such as soy nail polish remover, a biodegradable, 100% non-toxic remover that is the cleanest and greenest in the industry.

 “At Priti NYC, we believe that women everywhere can help keep their bodies healthy and their planet pretty- and look good while doing so. We in believe in beautifying without harming the world or ourselves”

Available in over 100 different shades including metallics, mattes, bright neons, rich darks and classic nudes, Priti NYC is the only polish to be using in your beauty regime for a stunning, natural and green manicure, every time.






EIDEAL™ is the leading provider of premium hair products and tools across the MENA region. The brand combines innovative technology with contemporary design to produce a range that has fast become a sensation in both retail and in salons.

The EIDEAL range was born through a necessity for high-quality tools that produce professional results. The founder, a former hairdresser, was driven to create a range of products that would set the standard for those in the industry. Since its inception, EIDEAL has been growing at a substantial pace, thanks to its founder’s constant search for idealism and a distinctive ability to provide the professionals with the best quality tools for their salons.

Currently, EIDEAL offers a vast selection of Hair Dryers, Straightening Irons, Curling Irons, Hair Clippers, Hair Brushes, Scissors and many other hair related accessories. These products are made from the highest quality materials, obtained from a range of natural sources including our Ceramic Brush, infused with tourmaline gems, and our DiamonSilk Flat Iron, the first flat iron to have diamond coated plating.

EIDEAL’s technological innovations and remarkable sales figures are reflected in the company’s widespread presence in major international exhibitions. Since 2008 EIDEAL has been one of the largest corporate manifestations at Dubai’s prestigious Gulf Beautyworld ME and at In-Shape health, beauty and fitness fair, in Lebanon.

This, however, is far from the limit of our potential. At EIDEAL the R&D team is working day and night to develop more innovative tools. Combining creativity with practicality, to improve the performance of hair professionals and satisfy the needs of every woman aspiring for beauty.