THE PRIDE OF GUERLAIN

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 THE PRIDE OF GUERLAIN 3

FROM THE PURE
INGREDIENT TO THE EXPERT
AGE-DEFYING STEP

THEY ARE THE PRIDE OF GUERLAIN.

TWO EXCLUSIVE MIRACLES. TWO OF THE BEST BEE
PRODUCTS IN THEIR PUREST EXPRESSION:

SOLOGNE ROYAL JELLY AND OUESSANT HONEY.
GUERLAIN HAS CHOSEN TO SHOWCASE THESE TWO
EXCEPTIONAL INGREDIENTS, THE STARS OF ABEILLE
ROYALE AGE-DEFYING SKINCARE, CAPTURED IN THEIR
ABSOLUTE QUINTESSENCE AT THE HEART OF TWO
RADICAL INNOVATIONS IN TERMS OF ORIGINALITY AND
TECHNICAL EXPERTISE. TWO EXPERT AGE-DEFYING STEPS
WITH UNIQUE CONCEPTS, FORMS AND PERFORMANCES.
TWO INDEFINABLE, ULTRA-POWERFUL AND HIGHLY
DESIRABLE SKINCARE PRODUCTS.

1-MONTH YOUTH TREATMENT
The first freshly released “royal jelly treatment” for the skin

FACE TREATMENT OIL
The first “firmness-boosting” oil with pure Ouessant honey
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* In vitro tests on ingredients

1-MONTH YOUTH TREATMENT

The ROYAL JELLY, THE SECRET OF AN EXTRAORDINARY
YOUTHFUL RADIANCE TREATMENT

The Emperors of China attributed it with the power to prolong their longevity. An extremely
rare and precious substance produced by worker bees, royal jelly is intended to serve as the
exclusive food for the Queen throughout her life. A real treasure of the hive, it contains many
nutrients: sugars, fatty acids, essential amino acids, proteins, vitamins, and minerals.

A NEW STUDY, A NEW AGE-DEFYING FEAT

Guerlain Research is today revealing royal jelly’s unique protective power* to reinforce skin
repair and fight against loss of skin suppleness and radiance.
When the skin comes under assault, oxidative stress generates toxic molecules that attack the
lipids in the fibroblast membranes and cause cell damage:
– glycation and elastose phenomena thought to be responsible for a dull complexion and loss
of skin suppleness;
– impairment of fibroblast renewal.

Guerlain Exclusive Royal Jelly has just demonstrated its ability to counter the action of toxic
molecules derived from lipid peroxidation*.
The protective effect is clear: royal jelly represents an excellent product to protect the
fibroblasts against attacks provoked by oxidative stress.
By protecting the fibroblasts, Guerlain Exclusive Royal Jelly adds to its extraordinary
nourishing properties* the protective power* to prevent the complexion from losing its
radiance and promote reinforced skin repair.
Properties that are optimally enhanced in a new Guerlain skincare step that is totally innovative
in terms of its concept and form.

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1-MONTH YOUTH TREATMENTTHE PRIDE OF GUERLAIN

FIRMING LIFT, WRINKLE CORRECTION, RADIANCE

a distinctly innovative concept
the first freshly released “royal jelly treatment” for the skin
To offer the skin the quintessence of Exclusive Royal Jelly’s properties in pure form, Guerlain
has created a skincare treatment whose integrity and performance are equalled only by its
fabulous formulation innovation.

BEADS CONCENTRATED IN ROYAL JELLY

Produced in the hive totally protected against external elements, precious royal jelly keeps
all of its nutritional power intact. Likewise, Guerlain has turned to a unique encapsulation
method to preserve it at the height of its age-defying potential. This method, which consists
in producing the cosmetic beads one by one, makes it possible to isolate the royal jelly in an
extremely fine transparent membrane and precisely control its dose, quality and freshness until
preparation of the treatment. Real “golden caviar”, Royal Jelly Concentrate is then slipped into
the heart of a hexagonal honeycomb cell until it is mixed with its nourishing complementary care, the activating cream.

TEN MINUTES OF MAGIC, ONE MONTH OF ACTIVE FRESHNESS

Activation takes place at the beginning of the treatment: after opening the honeycomb cell,
the Royal Jelly Concentrate is poured into the activating cream and then gently blended using
the spatula. The jar is closed again, and just ten minutes are required for the beads to release
their contents into the cream as if by magic, merging into a totally unprecedented, rich and
freshly prepared skincare product that the skin will feed on every day for a month. The perfect
length of time to ensure that the formula remains fully active throughout the treatment to deliver
exceptional results.

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100% HARVESTED IN FRANCE, 100% CONTROLLED, 100% NATURAL ORIGIN,
GUERLAIN EXCLUSIVE ROYAL JELLY

In order to ensure royal jelly of optimal quality and completely control its production,
Guerlain has chosen to host the 200 hives exclusively dedicated to ABEILLE ROYALE
skincare in La Ferté Saint-Aubin in Sologne, a region sheltered from urban pollution, in
an environment consisting of chestnut trees, heather and fl owers. Thanks to this exceptional
quality, Guerlain Exclusive Royal Jelly develops all of its reconstructing, nourishing and
protective properties there.

1-MONTH YOUTH TREATMENT
AN ASTONISHING EXPERIENCE

From the very fi rst contact, it offers a palpable pleasure: your fi nger glides over the cream to
take up the ideal amount. Its compact consistency naturally smoothes over the skin, delicately
melting into it with no need for massage and no oily residue. It leaves a light, silky, evanescent
feel. A discreet fi lm remains present like a three-dimensional surface mesh that ensures lasting
hold for hours.

REMARKABLE REJUVENATING EFFECTIVENESS AFTER ONE MONTH
APPROVED BY A DERMATOLOGIST*

Nutrition + 47%
Wrinkles and fi ne lines smoothed +33%
Firmness + 30%

AN EXTRAORDINARY GLOW OBSERVED BY WOMEN FROM THE VERY FIRST
APPLICATION AND UP TO ONE MONTH AFTER STOPPING THE TREATMENT**

Immediately, 91% of women fi nd that their complexion is more luminous.**
After one month’s treatment, women note that their skin is 50%*** more radiant.
One month after stopping the treatment,
women continue to see the radiance benefi t of their treatment.***
* Clinical evaluation by a dermatologist carried out on 32 women, results after 4 weeks’ twice-daily application
** Self-assessment performed by 32 women, twice-daily application
*** Self-assessment performed by 32 women, results after 4 weeks’ twice-daily application

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* In vitro tests on ingredients130035-06-GUERLAIN-AbeilleRoyale_Cure_Jeunesse

FACE TREATMENT OIL
OUESSANT HONEY, THE GOLD STANDARD
IN AN ASTOUNDING FIRMING OIL

A natural and universal ingredient, honey has been seen as a symbol of wealth and life since
time began. Among the honeys that have been included in Abeille Royale skincare products
from the very beginning, there is one that Guerlain “cultivates” and cherishes above all. In the
protected atmosphere of Ouessant Island off the coast of Brittany, free from all pesticides
and parasites, the honey produced by the Ouessant Black Bee from the common heather has
become the standard of absolute purity.

A HIGHLY SPECIFIC PROFILE OF FIRMING BIOELEMENTS

Compared to other honeys, Ouessant Honey is exceptionally rich in amino acids, major
components in keratin and collagen, which are responsible for the skin’s resistance and
firmness.
It is also specifically balanced in trace elements essential to various skin functions,
including silicon, indispensable for collagen and elastin fibre synthesis, and magnesium,
vital for repair.
Ouessant Honey is also rich in fructose, a sugar that acts on the fibroblasts and, consequently,
on skin elasticity.
All of these properties combined make Ouessant Honey a “grand cru” from among the honeys
in the Pure Royal Concentrate, which stimulates the key mechanisms in the healing process within
the skin* to continuously help to repair wrinkles and loss of tissue firmness. Guerlain has chosen to
offer this exceptional ingredient in all of its fullness to slack skin in a never-before-seen formulation.

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AMAZING RESULTS IMMEDIATELY

The skin is hydrated 6 hours after application: +132%*
The skin is more toned and fresh: – 2,7°C**
The skin is smoothed: 35% fewer wrinkles and fine lines***

A RESCULPTING APPLICATION TECHNIQUE DEVELOPED BY THE GUERLAIN SPA…

Two or three drops on your fingertips, warmed for a few seconds in the palm of the hand,
then the pleasure of application in light, effective movements:
1 – To help lift the skin, smooth the face from the centre outwards, along the jaw line towards
the ears, from the cheekbones to the temples and from the centre of the forehead outwards.
This massage makes it possible to drain and smooth out the skin, encouraging the elimination
of toxins.
2 – For a firming action, place both fists on your cheeks and, using firm circular motions, move
your hands up towards the cheekbones. This technique stimulates the cutaneous muscles to
improve their tone.

…TO PROMOTE PRODUCT EFFECTIVENESS

Performing this application technique allows you to instantly increase:
skin firmness by 85%****
skin elasticity by 60%****
* Instrumental test performed on 10 subjects, results 6 hours after application
** Instrumental test performed on 10 subjects – measurement of the refreshing effect – results immediately after application
*** Instrumental test performed on 15 subjects – measurement of the total surface smoothing effect – results 1 hour after application
**** Self-assessment performed by 31 women, immediate results comparing before and after the application technique

FACE TREATMENT OIL
FIRMING LIFT, TONE
THE FIRST “FIRMNESS-BOOSTING” OIL
WITH PURE OUESSANT HONEY

Based on one of the finest vintages of honey, an original treatment that combines the
quintessence of purity and repairing richness in an astounding texture. It is an oil, yet does
not feel greasy; it is a rich fluid, yet is incredibly light; it is a breath that is refreshing yet
comforting. It is a pure delight.

UNEXPECTED, SENSUAL, CAPTIVATING…
With this treatment oil, Guerlain is introducing a brand new creation to the world of cosmetics.
Unlike conventional treatment oils, it instantly melts into the skin and remains as intangible as
the most evanescent of liquids.
Vigilant yet discreet, offering the pleasure of a light and gentle microclimate, it provides the
face with tonic support to create perfect curves and more defined contours. The skin recovers
its suppleness.

THE GRAND CRU OF GUERLAIN HONEYS, OUESSANT HONEY

In order to safeguard the Black Bee that produces Ouessant Honey, Guerlain has made a
commitment to protecting it through its partnership with the Brittany Black Bee Conservation
Association, the ACANB.
Founded in 1989 at the initiative of passionate beekeepers, the ACANB’s primary mission
is to preserve the genetic heritage of the Black Bee’s Breton ecotype. The aim is to produce
a sufficient number of queens and swarms to maintain a constant number of active hives
on the island, ensuring long-term honey production, and to reintroduce the Black Bee to the
continent in different biotopes in order to produce new honeys likely to have a biological
activity of interest. Ouessant Island has thus become a real open-sky laboratory that attracts
volunteers and scientific researchers.

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* In vitro tests on ingredients

THE ABEILLE ROYALE SAGA
GUERLAIN, A PIONEER IN AGE-DEFYING COSMETICS
INSPIRED BY APITHERAPY

It all began with a discovery by Guerlain Research: skin micro-tears.
Guerlain has demonstrated that skin micro-tears are responsible for wrinkles and loss of
firmness, in other words, skin that does not heal from within is skin that will age faster. In
their search for the best natural healing substances, researchers studied bee products and
discovered that they had as yet unknown cosmetic properties, formulating a unique and
exclusive blend of honeys and royal jelly: the Pure Royal Concentrate. By stimulating the
three key mechanisms in the healing process* – fibroblast migration, extracellular substance
production and tissue remodelling – the latter revealed an exceptional ability to help to repair
wrinkles and firmness.

To identify the most active bee products, Guerlain has put in place a dedicated scientific
platform with the primary role of:
– Understanding the natural formula (fauna and flora) that determines the healing power of
bee products.
– Analysing their chemical composition and biological effects thanks to a collaboration with
Professor Alexis Desmoulière, professor of physiology in the Pharmacy faculty at the University
of Limoges, a specialist in skin healing and tissue reconstruction.
– Selecting from around the world the most active bee products that comply with the Quality
Charter inaugurated by Guerlain, to create ultra-effective formulations to act on the visible
signs of skin ageing. Accordingly, this charter with very strict criteria has established Sologne
Royal Jelly and Ouessant Honey as benchmarks of quality and purity due to their untouched
environment and protected ecosystem.

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* Clinical evaluation by a dermatologist carried out on a sample of 32 women, results after 1 week’s twice-daily application

THE RESULT
THE BIRTH IN 2010 OF THE ABEILLE ROYALE RANGE
BASED ON THE PURE ROYAL CONCENTRATE

Year after year, the range has expanded around its star product, the YOUTH SERUM,
the quintessence of the Pure Royal Concentrate with visible and clinically proven results
after just seven days* on skin smoothness (+30%) and elasticity (+32%). Then came two
additional products for all skin types, the Preparing Toner and Eye Care, along with two
complementary cream programmes:

– WRINKLE CORRECTION, FIRMING, composed of a Day Cream for normal to dry skin, a
Day Cream for normal to combination skin and a Night Cream.
– INTENSE RESTORING LIFT composed of a Nourishing Day Cream, a Nourishing Night
Cream and Neck & Décolleté Care.

Indefinable, ultra-powerful and highly desirable, the Youth Treatment and Face Treatment Oil
are now being added to boost its exceptional performance even further.

DP ABEILLE ROYALE CURE 2013.
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DP ABEILLE ROYALE CURE 2013.