Prenatal Launches its chic Collection

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Prenatal Launches its chic yet comfortable Autumn/ Winter 2014-2015 Collection

Prenatal Launches its chic Collection

Dubai, UAE: Prénatal, a leading Italian brand specializing in a complete offer of products for mothers-to-be and children, has launched its Autumn/winter 2014 – 2015 collection that will offer to kids from ages 3 to 8 an abundance of color and fantasy, using a mix of materials and truly original styles. Prints, graphics and cartoons will entertain kids in the classroom and during playtime. The accessories are key players: backpacks, small bags, gloves, hats and scarves coordinate perfectly to complete each look.

There are a total of 6 lines that are launched under the Boys collection – The season kicks off with a mini army of cadets wearing the looks from the practical and stylish “College” collection; “Casual” collection, dedicated to Superman, Batman and Ben 10 features blue, red, yellow, green and heather grey hues; for a more stylish look and feel, the “Denim Street” collection features glen plaid, denim-looking knits and flannel shirts with chambray detailing; “Winter Navy” collection featuring woven fabrics; “Land Force” collection which plays on military green, beige and brown hues; and “Classic” line which offers a perfectly smart look for the Holidays, while still allowing them to run and play. Some of the Must Haves from the collections are mock denim trousers in lined jersey; knit striped polo and quilted jacket with red piping from the “College” line; the royal blue parka with hood from the “Winter Navy” line; the woven sweater in checked blue and grey and the woven blue cardigan with elbow patches featuring grey an red detailing from the “Classic” line.

The collection for girls is based on different themes “Back to School” catering to practical and trendy pieces, “Easy Casual” line for everyday look, “Grey Touch” collection for sporty girls, “Soft Grey” collection with romantic shades of grey, Trendy, “Animaler” collection for the little girls to show-off, “Natural” line features ecru, brown and neutral tones, and elegant pieces for special occasions are part of the “Classic” collection. Some of the Must Haves from all the above lines are – ultra-light feather jackets in signature colours: purple, fuchsia, blue and teal; red imitation leather jacket from the “Back to School” collection; the woven heather grey dress with pops of fuchsia, yellow and purple from the “Easy Casual” collection; denim overall with camouflage detailing from the “Grey Touch” collection; the faux-fur jacket in cream from the “Natural” line; the sleeveless cream dress in jersey knit with rhinestones from the “Classic” line. The standout accessories include the spotted Minnie Mouse backpack and the oversized Minnie Mouse tote.

During the launch of the collection in the UAE, Mr. Keith Flanagan, General Manager of Al Ghurair Retail said, “We aim at being the most favorable brand for mothers to be and for the kids by giving them ample choices to pick and choose from. Each line in the Autumn/ Winter collection addresses the most stylish and chic line for both boys and girls and keeps the comfort factor for kids in mind. Prénatal’s philosophy is to be useful to mothers with competence and care and this will be our motto for the UAE market as well and we strongly believe this Collection elaborates that.”

The Prénatal brand, established in 1947 in France, has been part of the Italian group Artsana spa since 1996, and is currently present in 14 countries with 437 stores. The Brand has just opened its store under the ownership of Al Ghurair Retail in Sahara Mall Sharjah. The brand includes clothing, juvenile items, toys, accessories and special toiletries. The brand has clothes for mother to be and for kids from the age group 0-9 years old.


About Prénatal

Prénatal is the largest chain of stores specialized in the sale of products for mothers and children, including clothing, juvenile items, accessories and special toiletries.
The Prénatal brand, established in 1947 in France, opened its first store in Italy in 1963 and has been part of the Italian Artsana Group since 1996; it  is currently present in 20 countries with over 400 stores. In all of the Prénatal stores, expecting mothers and mothers are provided with a specialized support service with unique features as it is created to reassure, advise and inform. Prénatal’s specialization is based on the following points: Its complete range of products which is highly specialized products in the stages of pregnancy and birth, and special attention to materials, shapes and design in the growth stage. Knowledge of needs and solutions – Prénatal’s staff knows the needs of mothers from the technical and aesthetic points of view.

About Al Ghurair Retail:

Al Ghurair Retail is part of one of the largest and most successful diversified conglomerates in the region Al Ghurair Investments, which has a global footprint of business operations that spans over 20 countries. Al Ghurair Retail was founded in 1999 and commenced operations with its first brands in 2000. Today, the Al Ghurair Retail portfolio includes world class international brands Springfield, Triumph, THEFACESHOP, Boux Avenue, Morgan De Toi and Prénatal. Al Ghurair Retail has a market presence in 3 countries consisting of UAE, Qatar, & Kuwait operating over 60 stores. It currently employs 260 people which include the headquarters. Al Ghurair Retail has focused on bringing a core offering of excellent value for money fashionable apparel and cosmetics brands, while constantly seeking out high performance retail concepts.

Al Ghurair Retail has won numerous awards for the quality of its customer service in the UAE. It has received recognition from over 1,000 shops and 200 brands in ‘The Dubai Service Excellence Awards’. This included ‘Brand of the Year’ (in 2010, 2012) in the Small Business Category, ‘Store of the Year’ (in 2008, 2009, 2012) and the “Quarterly Award for The Best Store in Dubai’ (in 2010).