Paediatric Dentists Join Hands

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Paediatric Dentists Join Hands

Paediatric Dentists Join Hands to Form UAE’s First Emirates Paediatric Dentistry Club Supported by Emirates Medical Association and Oral-B & Crest

Emirates Paediatric Dentistry Club’s primary objectives are to elevate standards, drive preventive care programs and encourage research


United Arab Emirates – Dubai: Under the umbrella of Emirates Medical Association (EMA) and with the support of P&G’s Oral Care brands, Oral-b & Crest, paediatric dentists in the UAE have joined hands to create the Emirates Paediatric Dentistry Club (EPDC), UAE’s first organisation dedicated to elevating standards and accessibility of oral health care for children in the UAE,.

Guest of Honor, Dr. Aisha Sultan, President of Emirates Dental Society and Head, Dental Department, Ministry of Health, UAE presided over the inauguration ceremony held on October 26th in Dubai and decreed, “Each child in the UAE has a fundamental right to complete oral health care. I’m proud to announce the formation of the Emirates Paediatric Dentistry Club which will serve to ensure that all children living in UAE receive optimal-quality and accessible oral health care.”

The membership based entity has been created to serve as an advocate for the professionals involved in delivery of oral care for children. The primary aim of the club is to improve oral health in children aged 0 to 15, and to encourage the highest standards of clinical dental care by: streamlining policies and guidelines, providing value-add dental education programs for paediatric and general dentists, and promoting the proliferation of research and science to ensure optimal oral health and disease prevention for all children both at professional and consumer levels.

Further the club aims to become a chief liaison between the public and the private sector, enabling the development of preventive oral health programs.

“We remain stead-fast in our long-term commitment towards elevating the level of dental hygiene awareness and promoting preventative oral health measures across UAE. We are very proud of this feat today, and look forward to continuing our role as facilitator to enable the members of the EPDC and EMA to reach their goals of prevention and effective oral care, said Dr. Guy Goffin, Director, Professional & Scientific Relations for Europe, Middle East & Africa, Procter & Gamble.

The UAE’s state of oral health for children as per the last census conducted revealed that 83% of children aged 5 suffered from dental caries, (National survey of the oral health of 5-year-old children in the United Arab Emirates) – Preventive Dentistry Section, Ministry of Health, Dubai, United Arab Emirates and General Authority for Health Services for the Emirate of Abu Dhabi, Abu Dhabi, United Arab Emirates.

The EPDC will be in effect immediately and will be open for memberships by practitioners from university and hospital paediatric dental departments, paediatric dental practice (both government. & private sector) and general dental practice who serve as primary care providers to infants, children, adolescents and patients with special health care needs.



Procter & Gamble (NYSE:PG)

P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands.  The Company’s leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®.  With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.





Article supplied by:

Sarah Tahboub, Account Executive – PR & Social Media

Impact Porter Novelli, Public Relation



Sana Ali Khan, Senior Consultant

Impact Porter Novelli, Public Relations






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