Damas Announces Launch of ‘Orana’ Southsea Pearl Collection
Dubai-UAE – Damas, the Middle East’s leading jewellery and watch retailer, has announced the launch of the Orana collection, an in-house high-end pearl brand featuring Southsea pearls offset with diamonds.
Southsea pearls are unrivalled in rarity, quality, nacre thickness, natural luster, size, and value. Larger than the average pearl with an incomparable smoothness and roundness, the Southsea pearls originate from the pinctada maxima oyster. The rarity, preciousness and sensitivity of this type of oyster make the cultivation of these pearls much more difficult, adding to their intrinsic value and natural beauty that lasts for generations.
Anan Fakhreddin, CEO of Damas, said: “The Orana range is extremely elegant with each innovative piece featuring the dramatic Southsea pearls in combination with premium diamonds. Renowned for their blend of transparent luster and unique play of colours, the pearls are cultured in way that ensures minimal disruption to the natural environment. We are delighted to launch the Southsea range today to provide our customers with yet another range of beautiful, premium jewellery.”
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Damas is the leading luxury jewellery and watch retailer in the Middle East. Since its inception in 1907, the brand has been setting the standards in their trade by providing unmatched quality, luxury and glamour with an air of Middle Eastern mystique.
The company has grown from a UAE-based retailer into a global brand name, with a large portfolio of renowned global luxury brands including Graff Diamonds, Garrard, Roberto Coin, Mikimoto, Paspaley, Forevermark, Parmigiani, and Girard Perregaux, Perrelet, Magerit among many others. Damas’ popular in-house brands include Farfasha, OneSixEight, Farasha, Gehna, Hayati, Legacy, Fulla and many more.
Headquartered in Dubai, United Arab Emirates, the company today operates around 300 outlets distributed across 11 countries. The company has earned many awards including the prestigious De Beers Award 2000, 2004 and 2007 for jewellery design.