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Popular Emirati Designer Abeer al Suwaidi Launches New Collection

Dubai: On the unique setting of Zabeel Park Bridge, popular Emirati designer Abeer al Suwaidi, founder of Fashion Arabia, held a spectacular fashion show to unveil her new ‘Taboo’ collection in front of Dubai’s glitterati and fashion experts. The new collection, presented in a story form, is inspired from the idea of mixing elements that intervene with each other harnessing four creative elements:

  • Magic collection – The mixture of different dimensions of hand embroidery and purple mustard colors
  • Music collection –Pieces of layered leather and tribal flaps
  • Art pieces collection –  Creations adorned with unique decorative plastic elements, including sequins and studs
  • Glass collection – Jewel encrusted garments inspired by shining artistic embroidery, crystal shards and bejeweled turbans

Keeping the new collection clad model’s company, the catwalk was adorned with talent, including musicians, magicians, and contortionists who weaved their own form of enchantment on the magical evening. Adding to the mystery was the venue of Zabeel Park Bridge, the scene for the catwalk, which was only revealed to guest’s hours before the big night. It was the first time in the Middle East that a fashion show was staged on a bridge.

Emirati designer Abeer Al Suwaidi, founder of USH, the region’s first and largest, multiple-brand abaya store, is best known for her trend-setting work with abayas, and for transforming the traditional garment into a contemporary work of art. Her creations have been hailed as demonstrating unwavering respect for her culture and have also received recognition for her commitment in promoting home-grown talent in the fashion industry.

Commenting on the launch, Abeer said: “I am delighted with the show and the recognition my ‘Taboo’ collection has received. I wanted to create something unique that was inspired by magic and through elements that are rarely seen in local fashion, such as glass. I am confident the local and international markets, where I have presence, will appreciate this collection that can match international haute couture standards in terms of creativity, quality and uniqueness.”

“This collection is true to my vision of producing cutting-edge designs that allow me to freely express my creativity and offer any individual wearing them the chance to experience a luxury garment made from the finest materials and crafted with love and passion,” added Al Suwaidi.

The Taboo collection can be found at USH Boutique, Jumeirah 1, Symphony (Dubai Mall), USH Boutique and House of Fraser – Abu Dhabi.




About Fashion Arabia:

Founded in Dubai, Fashion Arabia is the holding company of two unique fashion concepts. USH Boutique is the UAE’s first, and the region’s largest destination store for Middle Eastern fashion. It is also the first multiple-brand abaya store in the country. Whoop is a ready-to-wear abaya store that addresses women who want trendy fashion in a jiffy, and allows them to personalize and accessories all their purchases in-store.




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