New workouts for working women

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new workouts for working women

Pure Fitness introduces new workouts for working women

** A Range of exciting new classes is launched this September to help working women get fit and shed the extra pounds**


Dubai: Pure Fitness has helped hundreds of mums get back into their pre-pregnancy jeans and now, due to popular demand, Pure Fitness is offering a fantastic range of workouts for working women too!

The new Working Woman Workout schedule offers a range of fun workouts, all delivered with the latest scientific fitness standards that promise highly effective results and at times that work for the busy working woman!  From September, the new Pure Fitness classes will be taking place at the Impact Studios in Motor City.  Offering classes at 18:30 and 19:30 on Sunday evenings, women can marvel at the stunning sunset over the distinct Dubai skyline, while sweating it out and getting back into shape.

Due to popular demand, Pure Fitness will also be expanding their day time classes at Impact Studios, offering punch-packed, high energy, calorie-burning classes at 08:45 every Monday and Thursday mornings.

For those working women who prefer the great outdoors, why not pop down to one of Pure Fitness’s new outdoor classes – The Pure Sweatcamps! Located in the Palm Park every Tuesday morning at 06:30am, and Barsha Park at 7.30pm on Tuesday evenings, the Pure Sweatcamp will have you shedding the pounds quickly and easily.  Classes cost AED 60, with one class free with every package of 5 purchased.

It’s time to dropkick the post holiday pounds and get back into shape, ready to conquer the final part of 2014. No more excuses ladies! Feel your energy levels soar as your waistlines shrink with Pure Fitness’s exciting new classes!

Visit for further details.


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About PURE Fitness

PURE Fitness is a Dubai-based company that focuses on health, fitness, exercise, nutrition and wellbeing for women, especially mothers. With a wide range of group fitness classes, personal training, nutritional packages and pre-natal and ante-natal support, PURE Fitness aims to provide the complete fitness solution for motherhood. As well as classes, PURE Fitness also offers online health packages such as “Pre Party Prep”, ” 3 day beat the bloat” and “The Secret”. All of this information and much more can be found by visiting Founded in 2007 by Elaine Luck and Catherine Williams, these ladies are fully qualified fitness instructors with a wealth of international knowledge and experience in their field. Currently, PURE Fitness classes are held at James & Alex Dance Studios, Safa Park Al Wasl, DUCTAC Mall of the Emirates, Lakes & Meadows Fitness First, Al Barsha Park, Arabian Ranches Al Reem 2 Lake.


For more information on PURE Fitness, please contact:


Catherine Williams/ Elaine Luck

T: +971 (0)506594376/+971 (0)558119120