REEBOK INTRODUCES FIRST OBSTACLE RACING
NEW ALL TERRAIN SERIES DESIGNED IN COLLABORATION WITH
REEBOK SPARTAN RACE COMMUNITY
UAE: Reebok introduces the All Terrain Series, its first running footwear collection designed and engineered for the sport of obstacle racing. Created in partnership with the Reebok Spartan Race community, the All Terrain Series is made to give obstacle racers the best water drainage, traction and durability to conquer any and all terrain.
The collection is designed to be unstoppable and features state-of-the-art technology including Reebok’s H20 Drain System, strategically placed drainage ports in the upper and midsole of the shoe that allows water to drain away quickly and easily, preventing heavy, water soaked shoes that are common with obstacle racing. In addition, the All Terrain Series features Obstacle Grip to help provide traction and protection on ropes and walls and a minimal one-piece DuraGrip upper for durability in key wear areas that allows the shoes to be cleaned easily and used again, and again. Simply run, rinse and repeat.
Born from the trenches of Obstacle Racing, the All Terrain Series brings serious technology to the starting line, with pyramid shaped lugs to provide multidirectional 360 degree, mud shedding-traction, and a toe pick that provides added leverage climbing walls, maneuvering through slippery surfaces, and overcoming obstacles.
For added comfort and protection in all conditions, the All Terrain Series features an underfoot arch Rock Guard to protect against sharp and hard objects along with a Fit Frame upper to help lock the foot over the center of the platform.
“At Reebok, we’re trying to build more complete runners. We believe athletes should build a running program that includes constantly varied speed, distance and terrain. This is what keeps running exciting and challenging,” commented Bill McInnis, Head of Reebok Running. “Obstacle course racing is our latest component of this. It can be an extremely demanding sport, so it’s important participants have footwear that can meet any challenge a race presents. By working first hand with the Reebok Spartan Race community to create the All Terrain Series footwear, we feel we have created a game changing product.”
The collection consists of the Reebok All Terrain Series Sprint and the Reebok All Terrain Series Super, the pinnacle style in the collection.
The Reebok All Terrain series is available from February at select Reebok stores and through www.reebok.com, RRP AED 465.
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit Reebok at www.reebok.com. Or, discover Reebok at the following locations:
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