NEW DIMENSION Firm + Fill Eye System

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ESTÉE LAUDER INTRODUCES

NEW DIMENSION Firm + Fill Eye System, Plump + Fill Expert Lip Treatment

and Tighten + Tone Neck/Chest Treatment

Three new, targeted contouring products deliver transformative results

With the launch of New Dimension transformative collection, Estée Lauder empowered women to transform and define their appearance in a completely new way. One breakthrough serum – New Dimension Shape + Fill Expert Serum – and an Expert Liquid Tape along with two custom shaping experts – Shape + Sculpt Face Kit and Shape + Sculpt Eye Kit – gave a whole new angle on beauty through the transformative beauty of contouring. Now, Estée Lauder continues to deliver transformative results with new, high performance formulas – introducing New Dimension Firm + Fill Eye System, Plump + Fill Expert Lip Treatment and Tighten + Tone Neck/Chest Treatment. These innovative formulas target specific areas to create more defined-looking contours for a multifaceted transformation.

NEW DIMENSION FIRM + FILL EYE SYSTEM – for a more dimensional, contoured look

Eyes look brighter, more lifted and contoured with New Dimension Firm + Fill Eye System.  This innovative, two-step eye treatment has the power to transform eyes in a blink. Eyes feel tighter and more toned, and appear smoother, for a more dimensional look. 

  • Step 1 (Firm) – In an instant, an ultra-light, cushioning gel formula tightens and tones eye area skin while also helping to re-plump and refresh with deep hydration. Formulated with Estée Lauder’s advanced pro-collagen complex, the powerful formula helps visibly lift, firm and smooth around the eye area, so contours appear more defined with renewed dimension.  Skin’s natural lipid barrier is restored to strengthen and densify the delicate eye area.  The eye area has a renewed canvas, perfectly prepped and ready for step 2.
  • Step 2 (Fill): This powerful expert creme, formulated with Shaping Technology, has light-diffusing optics to immediately smooth the look of the eye area.

Used together, over time, the delicate eye area’s texture becomes smoother, the look of crepiness diminishes and the eye area looks firmer and strengthened.

The Transformative Beauty of Contoured Eyes: For eyes that appear brighter, more lifted and defined, use the complete system morning and night. Apply Firm around the eye area and then pat Fill sparingly to fill in eye area lines and smooth targeted areas. For a multi-dimensional look, finish with New Dimension Shape + Sculpt Eye Kit palette, which will instantly enhance eyes and create a soft, natural definition.

NEW DIMENSION PLUMP + FILL EXPERT LIP TREATMENT – for a more contoured lip

Smoother, more hydrated and plumped – New Dimension Plump + Fill Expert Lip Treatment’s targeted, two-step system helps create perfectly contoured lips.  This treatment immediately fills to help visibly define the lip contour area while providing plumping hydration.

  • Step 1 (Expert Filler) – Immediately, this serum helps visibly define the lip contour area with a rich infusion of light-diffusing optics to help neutralize shadows around the lip area for a smoother, more defined look.  Over time, this high-performance formula, with Estée Lauder’s pro-collagen complex and multi-level Shaping Technology, helps to build up the fragile lip area’s structure and strength with visible volume, encouraging a firmer, fuller look and more defined lip contour.
  • Step 2 (Expert Plumper) –This ultra-conditioning treatment balm with barrier builders, provides plumping moisturization and smooths away dry, flaky skin over time.  Lips are more hydrated and feel softer with a naturally more voluminous-looking result.

The Transformative Beauty of Contoured Lips: Apply Expert Filler serum around lips just outside the lip line, morning and night, using fingertips to blend. Next, apply Expert Plumper balm directly to lips, as needed. Transform the look with high-intensity color.  Pair New Dimension Plump + Fill Expert Lip Treatment with one of Pure Color Envy’s lip-sculpting statement lipstick shades. 

NEW DIMENSION TIGHTEN + TONE NECK/CHEST TREATMENT – for firmer, smoother skin

Visibly transform the delicate neck and chest area with New Dimension Tighten + Tone Neck/Chest Treatment, a luxurious, silky formula, that helps fight gravity by revealing skin’s firmer, smoother texture. Instantly, the powerful creme plumps skin with moisture while the innovative massage tool energizes skin. New Dimension Tighten + Tone Neck/Chest Treatment includes Shaping Technology to help support skin’s own natural production of hyaluronic acid, filaggrin and lipids, helping restore a naturally fuller, and more plumped look over time. Estée Lauder’s advanced pro-collagen complex and powerful skin strengtheners help restore skin’s elasticity and strength for a firmer, denser, more lifted look. The targeted, ultra-silky formula delicately resurfaces skin to help enhance, brighten and even skin tone and spreads easily without pulling or tugging delicate throat and chest areas. Skin is left soft and comfortable.

The Transformative Beauty of a lifted, firmer and smoother neck/chest: Apply treatment generously over neck and chest area using fingertips in the morning and at night. Next, energize skin with innovative massager using three simple motions:

1. Start at the center of chest and glide up one side of neck to just under chin, then back to ear, then down to collarbone. Repeat twice on both sides of neck.

2. Sweep back and forth across upper chest in a shallow “smile” shape.

3. Finish by sweeping in a curving V shape from one shoulder to the other, dipping down in the center, then back. Clean the applicator thoroughly with a tissue, making sure to remove all visible traces of the creme.

Suggested Retail Price:

New Dimension Firm + Fill Eye System……AED 460/ $125

Plump + Fill Expert Lip Treatment………….AED 260/ $71

Tighten + Tone Neck/Chest Treatment……..AED 533/ $145

Availability: NEW New Dimension Skin Contouring Collection will be available at Estee Lauder counters across the Middle East from August 2016.

     

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For more information or to request images or samples please contact:

Amanda Reed

PR Manager

Estee Lauder Middle East & India

Tel: +971 4 2123538

Fax:+971 4 299 5700

Mob: +917 50 6548102

Email: areed@ae.estee.com

www.esteelauder-me.com