NARS COSMETICS ANNOUNCES ACTRESS TILDA SWINTON AS THE SPRING 2015 CAMPAIGN MODEL
DUBAI– NARS Cosmetics announced that Scottish actress Tilda Swinton will be the face of its Spring 2015 campaigns. The campaign imagery features the iconic actress in a series of four portraits photographed by Founder and Creative Director, François Nars. Nars, known for his ingenious and rule-breaking approach to makeup, chose Tilda Swinton for her signature beauty and unparalleled character.
“As a photographer, working with an actress like Tilda is very enjoyable,” said Nars. “She is a living legend. I love her bold style and really admire her work. As an actress, she brings such strong personality to the camera. And as a woman, she lives the experience of transformation and expression. She was the perfect choice for NARS.”
Additional information regarding the Spring 2015 launches will be released in the coming months.
About NARS
Founded by makeup artist François Nars in 1994, NARS Cosmetics is the beauty brand for the modern, independent woman. The brand embraces individuality and inspires self-expression and creativity by bringing high-fashion, high-style, and a forward-thinking attitude to beauty. Bold, unexpected color and luxurious textures ensure each product lives up to the brand’s DNA – modern, audacious, iconic. Acquired by Shiseido in 2000, NARS Cosmetics is distributed through specialty beauty and department stores globally. For more information, visit www.narscosmetics.com.
Quotes from François Nars, NARS Founder & Creative Director:
“I love Tilda’s bold style and really admire her work. As an actress, she brings such strong personality to the camera. And as a woman, she lives the experience of transformation and expression. She was the perfect choice for NARS.”
“She [Tilda] lives her roles, in many ways. And you can see it in her face, in her skin. You feel like she has this extraordinary experience in life by creating her own rules. She is always playing herself.”
Quote from Tilda Swinton:
“I met François only recently when he asked to photograph me for his book, having long been an admirer of his from afar for many years. I liked him immensely and immediately and we were eager, from that first session, to do more things together. I could not be more proud to call him my colleague. Now I understand why his work is so fresh and original, because he is so bright and has such a sweet heart.”
PRESS CONTACT:
Rima Taha
Strategies International
+971 4 299 7376
+971 55 299 3234
rima@strategiesint.com