Najwa Karam greets fans at the Mall of the Emirates’ ‘World of Fashion’ festival
World of Fashion’s big bang finale with star on-stage and Etoile “La Boutique” catwalk show
Dubai, UAE – The ‘World of Fashion’ finale was a star studded event, hosted by Majid Al Futtaim’s luxury destination Mall of the Emirates. The festival came to a close with the surprise appearance of star guest Najwa Karam, as multi-brand concept Etoile “La Boutique” was brought to the runway for two glamourous shows.
To mark the splendid finale yesterday, the audience was enthralled by the presence of their Guest of Honour -Najwa Karam. The best-selling recording artist and fashion icon of the Middle East graced the ‘World of Fashion’ stage, posed for photos, greeted fans and highlighted the pivotal role of the festival in bolstering Dubai’s position as the fashion capital of the Middle East.
The fashion elite were out in full force to be seated amongst the VIPs and local personalities, to celebrate the fourth edition of ‘World of Fashion’. Luxury brands presented included Halston Heritage, Juicy Couture, Ted Baker, Herve Lager, Elie Tahari, to name a few. A charming selection of kids fashion brands also paraded the ‘World of Fashion’ stage with styles by Cavalli Kids and Miss Blumarine, in addition to a tailored makeup studio by Katakeet.
Highlights of this season included catwalk shows by international designers such as Halston Heritage andCalifornia’s Juicy Couture, brought by Majid Al Futtaim Fashion in the Middle East, and the live on stage make-over demonstration by famed Lebanese celebrity makeup artist Bassam Fattouh. To support aspiring designers, Tiffany & Co presented an award as part of its ‘Emerging Designer’ campaign, to one talented design student from a UAE university to grow their potential.
Once again, Mall of the Emirates’ ‘World of Fashion’ festival has brought international fashion designers, aspiring talent and contemporary beauty under one roof, creating great moments for everyone.
This year, Mall of the Emirates has extended its celebration of fashion beyond the official schedule of ‘World of Fashion’ by delving into the history of fashion, giving a second breath to the origin of contemporary fashion. Diane Von Furstenberg’s 40th anniversary celebration showcases the original maker of the wrap dress by bringing the traveling ‘Journey of a Dress’ exhibition to Dubai from Oct 24th – 31st.
Throughout the month of October, Mall of the Emirates will be celebrating the Autumn/Winter fashion season with the chance to win up to AED 100,000 in shopping sprees. With every AED 650 spend, shoppers are eligible to win a new wardrobe worth AED 25,000 each week, featuring the hottest collections of the season.
For more information, please visit: www.facebook.com/malloftheemirates. Mall of the Emirates also encourages online fans to support the campaign by following the mall’s official Instagram account: http://instagram.com/malloftheemirates and using #worldoffashion14.
About Mall of the Emirates
Mall of the Emirates, the world’s first shopping resort, is located in Dubai at interchange four on Sheikh Zayed Road. The multi-level shopping centre currently features more than 560 international brands with a total gross leasable area (GLA) of 233,467 sqm including department stores, fashion, lifestyle, sports, electronics and home furnishing outlets and the largest Carrefour in the city. The compelling family leisure offer includes a Magic Planet family entertainment area, a multi-screen VOX Cinemas, the world-renowned Ski Dubai – the Middle East’s first indoor ski resort and snow park, the 500-seat capacity Dubai Community Theatre and Arts Centre (DUCTAC) and more than 90 international dining and café options. Mall of the Emirates features an unmatched luxury offer housing more than 80 of the world’s most renowned designer brands in Fashion Dome and Via Rodeo. For the convenience of guests, the mall has two adjoining hotels: the 5-star Kempinski Mall of the Emirates and the 5-star Sheraton Dubai Mall of the Emirates Hotel. Mall of the Emirates is ranked as 7th most lucrative shopping centre in the world by sales per square foot, and first in the Middle East in a study by the International Council of Shopping Centers in 2012.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa (MENA).
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure, and to create great moments for everyone, every day. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 12 international markets, employing over 26,000 people, and achieving the highest credit rating (BBB) among privately-held corporates in the Middle East.
Majid Al Futtaim owns and operates 17 shopping malls, 11 hotels and three mixed-use communities in MENA, with further developments underway in the region. This includes Mall of the Emirates, City Centre malls, and also 4 community malls which are in joint venture with the Government of Sharjah. It holds exclusive rights to the Carrefour franchise in 19 markets across MENA and Central Asia, operating a portfolio of over 50 hypermarkets and over 60 supermarkets in 14 countries.
Majid Al Futtaim operates 109 VOX Cinemas screens and 16 Magic Planets across the region in addition to iconic leisure and entertainment facilities such as Ski Dubai and iFly Dubai among others. Majid Al Futtaim is parent to the consumer finance company issuing ‘Najm’ credit cards, a fashion retail business representing international brands such as Abercrombie & Fitch, Juicy Couture and Halston Heritage and a healthcare business. In addition, it also has a joint venture operation with Dalkia and has recently expanded into food & beverage in partnership with Gourmet Gulf.
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