MOX iT Brings German premium online shopping to UAE

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MOX iT Brings German premium online shopping to UAE


Brings German premium online shopping to UAE and MENA audiences via a smart buying experience


MOX iT, the Middle East’s lifestyle e-shopping destination, is giving the discerning Middle Eastern shopper signature offers on some of the world’s top brands. Through the premium and fresh portal The MOX iT community is being invited to fabulous experiences across Gadgets, fashion & accessories, adventure, travel, wellness and entertainment.


MOXiT falls under the umbrella of MOX Deals AG, a German E-Commerce group, which is part of a bigger German listed group, Mox Telecom AG.MOX iT invites its lifestyle-conscious audience to a smart online buying experience. Same day delivery for most items, a completely intuitive site, and authentic offerings from some of the world’s most recognisable brands, create a sophisticated and alluring shopping destination.


“We combine German reliability and technical know-how with a dynamic retail environment that is very much on trend and stocks the latest styles from premium brands. We have created a convenient, simple and trustworthy shopping journey. We offer customer service 7 days a week, and our customers benefit from a very high level of security. That is why they trust us with their details – 60 percent of our sales are through credit cards. And to this compelling mix, we have added the fastest industry-wide delivery, and unique loyalty programmes where our customer community is rewarded for shopping with us.” said Debbie Baertschi, CEO of MOX iT.


The Middle East is rapidly becoming a hub for online retail, with an estimated 135 million Internet users. Almost 50 percent of consumers across the MENA region have reported making an online purchase once a month, driving B2C E-Commerce sales to an expected USD 15 billion by 2015, up from an estimated USD 9 billion in 2012. Research indicates that online games, computer software, entertainment and accessories are the most popular item categories online.


Debbie Baertschi, CEO of MOX iT, continues: “Our MOX iT community wants genuineness, and cool, laid-back sophistication in what it consumes. Our shoppers value style, but are also enjoy entertainment and adventure. They want to shop smart and find excellent deals but without compromising on quality, trust or convenience. We know our shoppers well and have tailored the shopping experience to their preferences. Our online shop allows us to be available 24/7 to save on expensive retail spaces and costs. It benefits our customers to save on all their favourite genuine brands and experiences by enjoying up to 50 percent less on the prices.”


Online shopping is definitely coming into its peak in the UAE. In fact, 60 percent of surveyed UAE residents say they are planning to purchase a deal online in the next month. MOX iT wants them to experience an online destination that chooses from select brands in established luxury and fashion as well as upcoming trends. MOX iT also wants them to enjoy their shopping journey, and return over and over. The idea is to provide a complete smart buying experience as opposed to a one-off transaction.





MOX iT is a premium online shopping destination stamped with a German reliability mark. Our company is a subsidiary of the international enterprise MOX Telecom AG founded in 1998, which is headquartered in Ratingen, Germany. Browse through our website to get the best offers on original designer brands, the latest in fashion and technology, adventure, best travel & entertainment deals, beauty & health, or to put it in a nutshell: anything you need. We cater to the UAE and Middle East with expansion plans into the African and further Asian Markets.


Since 2006 Mox Telecom AG has been listed on the German stock exchange Frankfurt, Germany. Apart from its reclaimed European success, Mox currently operates in the US, Africa, Middle East and Southeast Asia.


In addition to the telecommunication business, Mox entered the booming world of E-Commerce in 2012 with the launch of MOX Deals AG; also listed on the Frankfurt Stock Exchange. MOX Deals AG operates successfully in the UAE, Singapore and Vietnam. Today, MOX Deals FZ LLC , our Middle East branch, has  re-marketed itself as MOX iT, with planned extensions in Saudi Arabia, Turkey, and Egypt. Our motivation does not stop there! With a vision drafted by our new management, MOX iT will be the most convenient E-Commerce brand in the Middle East, and you are welcome to enjoy of the journey.


Please visit for more info on the business or Facebook page





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