Montegrappa Launches Luxury Scent

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Ladies_Nerouno_1

Montegrappa Launches Luxury Scent for Women This Autumn

The latest addition to lifestyle collection NeroUno available at Paris Gallery and the Montegrappa Boutique in Emirates Towers

DUBAI: Montegrappa, the century old Italian company behind the world’s most expensive pen, will launch a new ladies’ fragrance this autumn. The fragrance is the latest addition to the NeroUno Lifestyle Collection and follows the successful launch of NeroUno’s fragrance for men last year.

Keeping true to the look and feel of the NeroUno family, Montegrappa has created a bottle shaped around the brand’s signature octagonal design. Drawing on existing brand features, the bottle’s cap shares a rose gold finish akin to the rose gold pens and accessories in the existing collection.

As with the gentleman’s fragrance, NeroUno for women was developed in Italy by Montegrappa’s master perfumers. This time, the focus is on a sweeter and more floral composition, which gives the fragrance a passionate, alluring and unmistakably Italian feeling.  Inspiration for the composition was drawn from the beauty and serenity of the Monte Grappa, a mountain in North-East Italy after which the company is named and which is a source of pride to Italians as it represents the heroic defense of the country during World War I.

The elegant scent contains top notes of Calabrian Bergamot and Rhubarb, middle notes of Night Queen Tuberose and Black Rose; with a base of Indonesian Patchouli, Sandalwood, Gourmand Notes, Vanilla, Cedarwood and Vetyver.

“Our luxury perfume range NeroUno caters to the high-end consumers who are true connoisseurs of luxury fragrances,” said Giuseppe Aquila, CEO of Montegrappa Italia. “Our perfume embodies craftsmanship, luxury lifestyle and innovation. Essentially, Nero Uno is a fragrance that captures the essence of Montegrappa’s heritage and vision in a bottle,” concluded Aquila.

Available in 100ml, the fragrance retails for AED 365 and is available now at the Montegrappa Boutique in Jumeirah Emirates Towers in Dubai and in Paris Gallery outlets across the GCC and will soon be rolled out to all perfumeries in the region. For more information, please visit www.montegrappa.com.

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About Montegrappa:

Montegrappa is the oldest Italian manufacturer of luxury writing instruments. Founded as a “manufacturer of gold nibs and fountain pens” in 1912, Montegrappa continues to produce the finest hand crafted writing instruments at their original factory in Bassano del Grappa in North East Italy. Montegrappa pens embody the craftsmanship and tradition unique to the company’s Italian heritage with a flair for style and culture of the country known for drama and love, romance and beauty. The world’s most expensive pen was made in the Montegrappa factory and sold in 2010 for $8.5m. For more info, please visit the official website www.montegrappa.com or www.facebook.com/MontegrappaItalia.

 

Article supplied by:

Natasha Hatherall| Julia Purcaru

TishTash

E: Natasha@tishtash.com| julia@tishtash.com

 

For product distribution inquiries, please contact:

Jacob Chacko

Jacob@montegrappa.me