Max launches its Eid Collection across all UAE stores
- The season features a 1970s inspired retro collection
United Arab Emirates, 5 September 2016: Max, the largest value fashion brand in the region, has announced the launch of its latest collection for Eid Al Adha 2016 for men, women and children. Max has brought a sensational new collection that embodies the joyous mood of the festive season and will add a sparkle to the celebration.
The new collection is available across all Max stores in the UAE and features daytime and evening wear with a hint of color and sophistication. The color palate of the fashion line presents a tasteful alternative to the usual black and navy seen during this time of the year, and is beautifully inspired by the 1970s era.
For the ladies, the fashion line has adopted a refreshed look to reflect the upcoming season’s color range. The focus is on rich browns, ochres and camel tones to provide warmth to the oversaturation of cool monochromes.
The retro theme continues to be the mood for the men’s range of smart casual styling. Classic items such as tailored coats and suits are more on the casual approach, while hoodies and padded gilets are now moving into the space of fashion led territory. This season has a younger relaxed vibe, emphasized by the relaxed silhouettes which have continued to be a trend for the past couple of seasons.
The fashion collection for children is also inspired by the same theme; the colors have evolved from sour green and teals to rusted woodland dark hues. The layered looks are created with oversized silhouettes, with 2-piece dressing becoming increasingly relevant and will continue into the spring trends.
Launched in the UAE in 2004, Max is the largest value fashion brand in the Middle East with over 325 stores across the Middle East, Africa and India. Catering to the mid-market segment, Max retails its own private label clothing for men, women and children along with footwear, home and accessories with over 100,000 happy customers shopping daily. Max’s success is driven by its value pricing, clarity in merchandise presentation, market positioning and aggressive market penetration. Max is part of the Landmark Group, one of the largest retail conglomerate in the region.