Long-Wear Eye Collection

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Long-Wear Eye Collection

“Brows that stay put all day, and then some.” – Bobbi Brown

Bobbi introduces the Long-Wear Eye Collection, featuring all-new and best-selling essentials that stay put. Just in time for summer, this collection makes it easy to face the heat and humidity with a look that won’t smudge, smear or fade. Featuring a brand new Long-Wear Brow Gel with 24-hour wear, the collection also includes new shades of Long-Wear Cream Shadow Stick and Long-Wear Gel Eyeliner. Together, they deliver the perfect amount of pigment, definition and comfortable, all-day wear.

NEW, Long-Wear Brow Gel

The ultimate multitasker for brows, this pigmented gel-wax fills in and defines brows, while holding them in place for up to 24 hours. Inspired by Bobbi’s iconic Long-Wear Gel Eyeliner, the sweat-, humidity- and water-resistant formula hugs brow hairs with flexible but lasting hold.

Unique Technology/Ingredients:

  • Film formers and emollients deliver 24-hour wear and create a water-resistant film that stands up to sweat and humidity.
  • Beeswax and wax gellants help to naturally shape and hold brow hairs in place.

How to Use:

The formula goes on easily to create everything from a natural to boldly defined brow:

  • Apply with the NEW Dual-Ended Brow Definer/Groomer Brush.
  • Dip the Brow Definer brush end into the soft-pigmented wax. Use smooth, angled strokes to shape and define the brows.
  • For a natural look, lightly sweep the brush through the brows to coat each hair with pigment. 
  • For a fuller, more defined look, apply more pressure when sweeping brush through brows to deposit pigment on skin at the root of hairs.
  • After applying, use the Brow Groomer brush end to smooth brow hairs into place.

Shades: Blonde, Mahogany, Grey, Wheat, Rich Mahogany, Taupe, Saddle, Rich Brown

SRP: AED 105

NEW, Dual-Ended Brow Definer/Groomer Brush

The perfect, two-in-one tool for polished and defined brows. Includes an angled brush end with stiff bristles for applying Long-Wear Brow Gel and a spoolie brush end for combing brow hairs.

How It Works:

  • Brow Definer: Features an angled blend of short, stiff bristles to apply the Brow Gel with maximum accuracy. It’s ideal for filling in and outlining the perimeter of the brow.
  • Brow Groomer: The spoolie brush is used to comb brows in place and ensure product is blended evenly throughout the brow.

How to Use:

  • Brow Definer: Dip the brush head into the Long-Wear Brow Gel and apply to brows using light, feathery strokes. Begin at the inner corner of the brow and follow the natural arch in an upward, outward motion.
  • Brow Groomer: Lightly comb the spoolie brush through brows to blend and soften product and groom brows.

SRP: AED 180

NEW Shades, Long-Wear Cream Shadow Stick

A portable version of Bobbi’s original Long-Wear Cream Shadow, this long-wearing formula combines a unique blend of oils, waxes and film formers plus 8-hour wear in a convenient, swivel-up stick. Color-rich emollients provide intense pigment in four all-new shades, while the creamy, flexible formula sets to prevent flaking, fading or creasing. Antioxidant Vitamins C and E protect the delicate eye area, and skin conditioners help create a smooth, comfortable and lightweight feel.

How to Use: Swipe on lids, then use fingers to blend as desired.

Shades: Truffle, Nude Beach, Stone, Malted Pink

SRP: AED 175

NEW, Limited Edition Shades, Long-Wear Gel Eyeliner

Long-wearing, waterproof and easy to apply, Bobbi’s award-winning gel liner is now available in four new gorgeous jewel-toned shades. Inspired by looks created for New York Fashion Week, Bobbi’s new Long-Wear Gel Eyeliners let you create a range of standout eye looks. 

Shades: Bronze Shimmer Ink, Cypress Ink, Wine Ink, Midnight Sky Ink

SRP: AED 140


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